Regional marketing method and system based on thermodynamic diagram

Abstract

The invention discloses a regional marketing method and system based on a thermodynamic diagram, and relates to the technical field of telecommunication services. The method comprises the following steps: monitoring network signaling data of a base station; analyzing the network signaling data, and extracting position information and service information of the user; generating a population densitythermodynamic diagram layer, superposing and displaying the population density thermodynamic diagram layer on a GIS map, generating a base station value thermodynamic diagram layer, and superposing and displaying the base station value thermodynamic diagram layer on the GIS map to obtain a GIS thermodynamic diagram; and selecting a target area according to the heat distribution condition of the GIS thermodynamic diagram, and carrying out area marketing on users in the target area. According to the invention, the cardinal number distribution condition and the value distribution condition of the user can be visually displayed; reasonable and reliable decision basis can be provided for marketing personnel according to the population density and the geologic difference of the population density and the value distribution of different regions, so that the marketing personnel can perform accurate directional marketing according to the popularity conditions of different regions, and the marketing effect is improved.

Description

technical field [0001] The invention relates to the technical field of telecommunication services, in particular to a thermal map-based regional marketing method and system. Background technique [0002] At present, the existing telecommunications business marketing adopts the label combination selection mode, completes the selection of the target customer group through mathematical operations and expressions, and then pushes the information of the target customer group to the marketing center platform, and configures marketing scenarios through the marketing center platform. Carry out marketing of telecommunications services to target customer groups. [0003] However, existing methods cannot reflect the impact of user location information on user consumption characteristics, cannot directly select users to generate target user groups for marketing recommendations based on user value distribution, cannot intuitively compare the base and value of users in different regions, ...

AI Technical Summary

Problems solved by technology

[0003] However, existing methods cannot reflect the impact of user location information on user consumption characteristics, cannot directly select users to generate target user groups for marketing recommendations based on user value distribution, cannot intuitively compare the base and value of users in different regions, and cannot Intuitively judge whether the distribution of resources in each region is reasonable, resulting in poor marketing effect

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