Regional marketing method and system based on heat map

A heat map and thermal technology, which is applied to services, marketing, and service signaling based on location information. Compare the user base and value in different regions to achieve the effect of improving the marketing effect

Active Publication Date: 2022-04-19
北京思特奇信息技术股份有限公司
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  • Abstract
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  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, existing methods cannot reflect the impact of user location information on user consumption characteristics, cannot directly select users to generate target user groups for marketing recommendations based on user value distribution, cannot intuitively compare the base and value of users in different regions, and cannot Intuitively judge whether the distribution of resources in each region is reasonable, resulting in poor marketing effect

Method used

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  • Regional marketing method and system based on heat map
  • Regional marketing method and system based on heat map

Examples

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Embodiment Construction

[0021] The principles and features of the present invention will be described below in conjunction with the accompanying drawings, and the examples given are only used to explain the present invention, and are not intended to limit the scope of the present invention.

[0022] Such as figure 1 As shown, it is a schematic flow chart provided by an embodiment of the regional marketing method of the present invention. The regional marketing method is implemented based on a heat map, and the target area is selected through the heat situation in the heat map, and then the marketing plan is determined, and the users in the target area are targeted. Precision marketing, the method includes:

[0023] S1, monitoring network signaling data of the base station.

[0024] It should be noted that the network signaling data is the interaction data between the terminal and the base station, including the voice data of the call, the flow data packet of the access network, the location of the t...

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Abstract

The invention discloses a thermal map-based regional marketing method and system, and relates to the technical field of telecommunication services. The method includes: monitoring the network signaling data of the base station; analyzing the network signaling data to extract user location information and business information; generating a population density thermal layer, superimposing and displaying the population density thermal layer on a GIS map, generating Base station value heat layer, superimpose and display the base station value heat layer on the GIS map to obtain a GIS heat map; select the target area according to the heat distribution of the GIS heat map, and conduct regional marketing to users in the target area. The present invention can intuitively display the base distribution and value distribution of users, as well as the geographic differences in population density and value distribution between different regions, and can provide marketers with reasonable and reliable decision-making basis, so that marketers can make decisions according to different regions Carry out precise and targeted marketing according to the heat situation, so as to improve the marketing effect.

Description

technical field [0001] The invention relates to the technical field of telecommunication services, in particular to a thermal map-based regional marketing method and system. Background technique [0002] At present, the existing telecommunications business marketing adopts the label combination selection mode, completes the selection of the target customer group through mathematical operations and expressions, and then pushes the information of the target customer group to the marketing center platform, and configures marketing scenarios through the marketing center platform. Carry out marketing of telecommunications services to target customer groups. [0003] However, existing methods cannot reflect the impact of user location information on user consumption characteristics, cannot directly select users to generate target user groups for marketing recommendations based on user value distribution, cannot intuitively compare the base and value of users in different regions, ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04W4/02H04W4/20G06Q30/02
CPCH04W4/02H04W4/025H04W4/20G06Q30/02
Inventor 韦强
Owner 北京思特奇信息技术股份有限公司
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