The utility model relates to the technical field of advertising propaganda, concretely is a kind of folding portable advertising display stand, it includes: plate body, including bottom plate;Folding mechanism, including support rod, the support rod is arranged on the upper surface of bottom plate.The utility model is through the hinging of support rod and advertising frame, the fixed connection of advertising frame and positioning block, the fixed connection of support rod and fixed block, the fixed connection of fixed block and reset spring, the fixed connection of reset spring and connecting piece, the fixed connection of connecting piece and positioning rod, the fixed connection of connecting piece and pull rod, the movable connection of support rod and hand screw bolt, pull rod drives positioning rod to separate from positioning block, fold up advertising frame, subsequently rotate hand screw bolt and screw into advertising frame in hand screw bolt, the folding of advertising frame can be completed, the quick folding of advertising frame is realized, thereby the volume of display stand is reduced, and it is convenient to carry display stand.