Method and device for displaying advertisings on electronic equipment

Abstract

The invention provides a device for displaying advertisings on electronic equipment. An application program is installed on the electronic equipment. The device comprises a local application program observer, a local service program, a local advertising plan library and an advertising displaying module, wherein the local service program is connected with the local application program observer, the local advertising plan library is connected with the local service program, ad the advertising displaying module is connected with the local service program. Accordingly, the invention also provides a method utilizing the device to display advertisings on electronic equipment. The operation of the application program and the displaying of advertisings are mutually independent and separated, so a source code of the application program is not changed. When the application program enters an effective state, a corresponding advertising content is displayed in a pop-up mode or a covered mode, and therefore the current application program does not need leave. A user conveniently obtains the advertising content, and the user using the current application program is not influenced. The experience feeling of the user to the advertisings is boosted, the effect of publicity of the advertisings is realized, and the efficiencies of the development of the application program and the service of the advertisings are also increased.

Description

technical field [0001] The present invention relates to the technical field of advertising, in particular, the present invention relates to a method and device for displaying advertisements on electronic equipment. Background technique [0002] Advertising is often an important source of revenue in almost all areas of business. In order to reach as many customers as possible, advertisements are typically displayed using billboards, television, radio, and print media such as newspapers and magazines. With the development of electronic communication technology, mobile communication devices that can be connected to the Internet have become very popular, such as mobile phones, smart phones, personal digital assistants (Personal Digital Assistant, PDA) and other electronic devices. Users often browse webpages, share files, send multimedia messages, etc. by means of mobile Internet access or wireless communication through mobile communication devices. With the popularization of ...

AI Technical Summary

Problems solved by technology

[0007] However, many users find it troublesome to leave the current application to display the detailed content of the advertisement, and repeatedly entering or leaving different applications will also affect the user's use of the current application, resulting in a poor user experience for these advertisements unwilling to click, which reduces the effectiveness of advertising

[0008] In addition, the current advertising platforms for mobile communication devices require application developers to embed relevant ad codes in the software to achieve advertising effects, which affects the efficiency of application development and advertisement delivery.

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