Interactive internet advertisement putting method and system

Abstract

The invention relates to an interactive internet advertisement putting method and system. Interactive activities are loaded to advertisements pushed by a media platform, and users obtain bonuses corresponding to the current interactive activity after accomplishing the interactive activity, wherein the interactive activities include interactive games, interactive questions and answers or real-time lotteries. By adopting the method and the system, users have the opportunity to obtain multiple bonuses provided by advertisers by browsing advertisements and freely participating in interactive activities, such as cash bonus, gifts, vouchers, free tickets, or integrals of the media platform and the like; users participating in interesting interaction can be changed from passive to active and gain benefits, and the interest of browsing advertisements can be aroused. As for advertisers, when interesting interaction is set in advertisements, the attraction is enhanced, users can positively concern advertisement contents, and multiple propagation effects of advertisement putting can be achieved.

Description

technical field [0001] The present invention relates to Internet advertisement placement technology, more specifically, relates to an interactive Internet advertisement placement method and an interactive Internet advertisement placement system. Background technique [0002] With the development of network technology and the popularization of the Internet, there are more and more commercial activities based on the Internet. As a very important commercial approach, Internet advertising is increasingly favored by advertisers. In addition, Internet advertising is currently the most direct profit model for most websites. However, the competition in the advertising industry is becoming increasingly fierce, and the advertising platform, delivery form and delivery effect have been greatly tested. Therefore, the online advertising model based on the Internet has attracted everyone's attention. [0003] Traditional Internet advertisements generally have two forms: one is loaded in...

AI Technical Summary

Problems solved by technology

However, at present, consumers generally ignore the content of advertisements and the member-free advertising model launched by major websites makes it difficult for advertisements to achieve due publicity and promotion effects. This is undoubtedly the main problem facing Internet advertisements

[0006] To sum up, whether an advertisement can give full play to its publicity effect depends on the way it is promoted and the subjective acceptance of users.

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