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Elevator advertisement posting method and system

A technology of elevator advertising and delivery method, which is applied in advertising, equipment, business, etc., and can solve the problems of untargeted advertising, fixed advertising duration, and inability to achieve high advertising efficiency.

Inactive Publication Date: 2016-02-24
HITACHI ELEVATOR CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, most of the traditional elevator video advertisements adopt the sequential loop playback mode, and the duration of the advertisement is fixed, which leads to the untargeted advertisement placement and the high efficiency of advertisement placement cannot be achieved.

Method used

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  • Elevator advertisement posting method and system
  • Elevator advertisement posting method and system
  • Elevator advertisement posting method and system

Examples

Experimental program
Comparison scheme
Effect test

example 2 ， 1 ，IC or ， or 。 example 3

[0039] Such as image 3 As shown, the passenger information includes one or more information of the passenger's industry, passenger's age, passenger's gender, passenger's occupation, passenger's unit and passenger's floor, and according to the passenger's industry, passenger's age, passenger's gender Passenger information is classified based on one or more information such as passenger's occupation, passenger's unit and passenger's floor. Example 1: After obtaining the information of a certain passenger and knowing the industry of the passenger, an advertisement related to the industry is selected to be played according to the industry in which the passenger's industry matches the advertisement. Example 2: A senior living in a residential area, when a passenger takes an elevator, obtains information about the passenger through the IC card or floor information, and selects an advertisement suitable for the passenger to play according to the passenger's occupation or selects an ...

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Abstract

The invention relates to an elevator advertisement posting method and system. The method comprises following steps: acquiring taking information including taker information or floor information; classifying the taking information and dividing it into at least one class of taking information; according to the classified taking information, screening out at least one advertisement from present advertisements; playing the screened advertisement. The system comprises an information acquisition device, an information processing device and a playing device. The elevator advertisement posting method and system provides advertising videos popular with specific people, providing more targeted advertisement posting, improving the impact of advertisement posting and gaining better promotion for advertisers.

Description

technical field [0001] The invention relates to the technical field of advertisement placement, in particular to a method and system for elevator advertisement placement. Background technique [0002] Elevator video advertisements are mainly to show advertisements to people through video when people are waiting for or taking the elevator. With the development of elevator technology and the advent of the era of big data, how to let people get more attention to advertising information, and at the same time win better publicity effects for advertisers and improve the impact of advertising, has become increasingly popular in the elevator industry and advertising industry's attention. However, most of the traditional elevator video advertisements adopt the sequential loop playback mode, and the duration of the advertisement is fixed, which leads to the untargeted advertisement placement and the high efficiency of advertisement placement cannot be achieved. Contents of the inve...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G09F19/00G06Q30/02
CPCG09F19/00G06Q30/0241G06Q30/0254
Inventor 邓静马俊和尹文石杜考宜柯柱
Owner HITACHI ELEVATOR CHINA
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