Controllable internet advertisement matching pushing system and processing method

An Internet and advertisement push technology, applied in the field of communication, can solve the problems of poor advertising pertinence and poor user controllability, and achieve the effects of improving publicity effects, effectiveness, and controllability

Inactive Publication Date: 2014-08-20
CHONGQING XIANMAI COMM TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] In view of the above-mentioned deficiencies in the prior art, the purpose of the present invention is to provide a more targeted and better controllable Internet advertising controllable matching push system and processing method to solve the problem of advertising business in the prior art. The advertisements pushed are poorly targeted, and merchants have poor controllability to users

Method used

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  • Controllable internet advertisement matching pushing system and processing method

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Embodiment

[0027] This embodiment proposes an advertisement controllable matching push processing method executed by the Internet advertisement controllable matching push system of the present invention, and its processing flow is as follows figure 1As shown, it specifically includes the following steps:

[0028] 1) The business server is preset with the business ID and advertisement delivery information corresponding to the business, the user ID and user personal information corresponding to the business client;

[0029] 2) When the business server pushes the advertisement information of a certain merchant, the business server obtains the preset advertisement delivery information of the merchant, packages the advertisement information with the corresponding merchant ID of the merchant, and provides the business that matches the user's personal information and the advertisement delivery information. The client sends the packaged file information;

[0030] 3) The advertisement push modul...

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Abstract

The invention discloses a controllable internet advertisement matching pushing system. A service server pushes advertisement information of a business to a service client-side according to preset advertisement putting information of the business, wherein user personal information of the service client-side is matched with the advertisement putting information; when an advertisement pushing module monitors that a user checks the advertisement information pushed by the service server, the advertisement pushing module returns a checking report to the service server, and the service server sends the user personal information of the service client-side corresponding to the checking report to a client-side of the business. Thus, advertisements pushed by the service server are more targeted, and the advertisement pushing effectiveness is improved. Meanwhile, the business can know advertisement information pushing situations, the pushed advertisements are tracked or fed back, user personal information of user client-sides interested in the advertisements in the advertisement pushing service can also be obtained, the controllability of the business to the service client-sides where the advertisements are pushed is improved and the advertisement publicizing effect is improved.

Description

technical field [0001] The present invention relates to the field of communication technology and network application technology, in particular to an Internet advertisement controllable matching push system and processing method. Background technique [0002] In recent years, with the rapid development of Internet technology and mobile communication network technology, mobile terminals have become items that people carry with them. Therefore, in order to improve the efficiency of advertising and expand the scope of product promotion, many businesses choose to push advertisements through mobile communication networks. for mobile clients. In the existing advertising services based on mobile communication networks, mobile communication network operators usually provide value-added services of advertising push, and use mobile terminal users in their operating networks as advertiser resources; advertisers obtain value-added services of advertising push by paying, The purpose of ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04L29/08G06F17/30
Inventor 马昭德
Owner CHONGQING XIANMAI COMM TECH
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