Mobile terminal interactive advertising message communication method

Abstract

The invention discloses a mobile terminal interactive advertising message communication method. A smartphone is used as a mobile terminal; a played advertising message resource is provided by an advertising message server stored on the cloud; an advertisement player is similar to a miniature RFID card reader and plays ID index information of the station by a broadcasting mode; advertisement content information is downloaded to a mobile phone of a client through a cloud server; and a user can selectively play and read advertising messages. By an active push propagation mode and with the combination of setting advertisement interest focuses of clients in terminal client program APP, releasing of advertising messages has pertinency, and clients will not think of the advertising messages as spam advertisement. In addition, by a personal identity authentication mode, information such as negotiable securities provided by merchants is approved through the real-name system. Thus, for advertisers, propaganda effect of commercial advertisement can be raised, and true and safe business information also can be provided for consumers. Therefore, the purpose of mutual benefit can be achieved.

Description

technical field [0001] The invention relates to the field of communication technology and its computer application, in particular to a method for disseminating interactive advertisement information of a mobile terminal. Background technique [0002] The dissemination of advertising information is often disseminated through media, advertising playback devices, etc. Taking print advertising as an example, setting up billboards or outdoor advertising screens is a widely used form. The dissemination of these advertising information must rely on a specific carrier. , such as buildings, moving vehicles, or special facilities, it often costs a lot, and even takes up a lot of social resources, and some will bring negative effects. [0003] On the other hand, with the continuous advancement of communication technology and the continuous improvement of the wide application of mobile phones, the use of mobile phone short messages to play advertising information has also become a choice...

AI Technical Summary

Problems solved by technology

In the prior art, the method of distributing advertisement information by mobile phone short message is usually to edit the advertisement content into a short message, and then send the short message to the mobile phone user according to the mobile phone number segment. Mobile phone customers mistakenly regard it as spam advertisements; secondly, due to restrictions on the number and format of text messages, the format of advertisements is also limited; thirdly, advertising owners cannot know the number of people who read the advertisements, and cannot evaluate the effect of the advertisements, which affects the quality of advertisements. Owner's enthusiasm for advertising

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