Delivered information pattern determination method and device

A technology for determining the method and style, applied in the Internet field, can solve the problem of not giving out, achieve the effect of good delivery effect, improve marketing effect and delivery efficiency

Active Publication Date: 2015-12-16
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing technology does not provide a specific solution to reasonably select a delivery information style from multiple candi

Method used

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  • Delivered information pattern determination method and device
  • Delivered information pattern determination method and device
  • Delivered information pattern determination method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0019] figure 1 It is a schematic flowchart of a method for determining a delivery information style provided by Embodiment 1 of the present invention. This embodiment is applicable to a situation in which a candidate style is determined as a delivery style from multiple candidate styles of delivery information, so as to deliver delivery information according to the determined delivery style and achieve a better delivery effect. The method can be executed by an apparatus for determining a delivery information pattern, which is implemented by software and can be configured on a physical device that provides a delivery information display service for a terminal. see figure 1 , the execution operations included in the method for determining the delivery information style provided in this embodiment are specifically as follows.

[0020] S110. Obtain a feature set of the current delivery information in each of the at least two candidate styles, where the feature set includes pres...

Embodiment 2

[0034] figure 2 It is a schematic flowchart of a method for determining a delivery information style provided by Embodiment 2 of the present invention. This embodiment provides a preferred embodiment based on the above embodiments. In this embodiment, the placement information is search-type placement information, especially search advertisements.

[0035] see figure 2 , the method for determining the delivery information style provided in this embodiment is realized by the joint action of the offline training system and the online estimation system.

[0036] 1. First, the offline training system performs the following operations in sequence:

[0037] Obtain delivery information and display click log data;

[0038] Preprocess the log data to extract training samples from it, where the training samples include: a feature set of multiple pieces of historical delivery information in the historical delivery style and the corresponding conversion click behavior results; the f...

Embodiment 3

[0050] image 3 It is a schematic structural diagram of an apparatus for determining a delivery information style provided by Embodiment 3 of the present invention. see image 3 , the specific structure of the delivery information style determination device is as follows:

[0051] Candidate style feature acquisition unit 310, configured to acquire a feature set of the current delivery information in each of the at least two candidate styles, wherein the feature set includes presentation style features;

[0052] The candidate style conversion rate estimation unit 320 is used to predict the conversion of the current delivery information under each candidate style by using the delivery information style conversion rate model created in advance according to the machine learning algorithm according to the feature set under each candidate style respectively Rate;

[0053] The delivery pattern determination unit 330 is configured to determine the delivery style of the current deli...

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Abstract

Embodiments of the invention disclose a delivered information pattern determination method and device. The method comprises steps of obtaining the characteristic set of current delivered information in each of at least two candidate patterns, wherein the characteristic set comprises presentation pattern characteristics; according to the characteristic set in each candidate pattern, adopting a delivered information pattern conversion rate model established in advance according to a machine learning algorithm, and pre-estimating the conversion rate of the current delivered information in each candidate pattern; and selecting the delivering pattern of the current delivered information from the at least two candidate patterns according to a pre-estimation result. The technical scheme provided by the embodiments can improve the delivering effect of the delivered information.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, and in particular to a method and a device for determining a delivery information style. Background technique [0002] With the continuous exploration and development of Internet business models, placing information (such as Internet advertisements) has become an important business form for the realization of Internet traffic. By presenting the delivery information in various additional creative styles (such as app downloads, phone calls, online consultation, pictures, text links, etc.), the access path of the product or service corresponding to the delivery information can be significantly shortened, and the delivery information can be improved. The overall marketing effect and delivery efficiency are of great significance to optimize the user experience and the return on investment of the product or service provider. However, the prior art does not provide a spec...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
Inventor 杨逍赵宇国智朱晓宇
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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