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Updating method for network advertisement and system thereof

A network advertising and update method technology, applied in the field of network communication, can solve the problems of reducing the display probability of advertisements, harming the interests of advertisers, and affecting the effect of advertising publicity, so as to achieve good advertising publicity effects, increase the display probability, and protect economic interests.

Inactive Publication Date: 2011-08-17
BEIJING PEOPLE HAPPY INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The above practices will reduce the probability of displaying the advertisements placed by some advertisers, which will affect the publicity effect of the advertisements, damage the interests of advertisers, and make users unable to appreciate rich advertisement information, affecting the experience of social network users

Method used

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  • Updating method for network advertisement and system thereof
  • Updating method for network advertisement and system thereof
  • Updating method for network advertisement and system thereof

Examples

Experimental program
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Embodiment Construction

[0030] Embodiments of the present invention: a method for updating a network advertisement, comprising the following steps:

[0031] S1, the client monitors whether the display time of the delivered online advertisement reaches the preset cumulative time;

[0032] S2, when the display time of the network advertisement reaches the preset cumulative time, the client sends an advertisement update request to the web server;

[0033] S3, the web server obtains the network advertisement data to be delivered from the database server;

[0034] S4, the client side displays the network advertisement.

[0035] In step S3, the web server queries the advertisement target group information matching the current user information, and sorts them according to the degree of matching. The advertisement target group information refers to the users whose advertisements are suitable to be displayed by the advertiser, including the characteristics of the population such as region, gender, age, and ...

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Abstract

The invention discloses an updating method for a network advertisement and a system thereof; the method comprises the following steps of: S1, a client monitors whether the display time of a delivered network advertisement reaches preset cumulative time; S2, if the display time of the network advertisement reaches the preset cumulative time, the client sends an advertisement updating request to a web server; S3, the web server obtains network advertisement data to be delivered from a database server; S4, the client displays the network advertisement. The method and the system can increase the display possibility of advertisements delivered by an advertiser and protect the benefit of the advertiser so that a user enjoys rich and suitable advertisement; therefore, the user experience of social network is improved.

Description

technical field [0001] The invention relates to a method and system for updating network advertisements, belonging to the field of network communication. Background technique [0002] Online advertising refers to the advertisements published or released on the Internet by means of advertising banners, text links, and multimedia on the website. It is a high-tech advertising operation method delivered to Internet users through the Internet. Compared with the traditional advertising of the four major communication media (newspapers, magazines, television, radio) and outdoor advertising, online advertising has unique advantages. The Internet is a brand-new advertising medium, which makes online advertisements spread quickly and has ideal publicity effects. It is favored by more and more advertisers, and the number of online advertisements is increasing day by day. In order to meet the interests of advertisers and the experience needs of Internet users, websites need to frequent...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06H04L29/08
Inventor 冯海龙马振江
Owner BEIJING PEOPLE HAPPY INFORMATION TECH
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