Advertisement putting method and system based on the Facebook

Abstract

The invention discloses an advertisement putting method and system based on the Facebook. The advertisement putting system comprises a first advertisement platform and a second advertisement platform, wherein the first advertisement platform is a Facebook native advertisement background; the second advertisement platform specially comprises a material library unit, an advertisement creating unit and a precise advertisement putting unit, wherein the material library unit is used for providing advertisement material modules of different forms for a user; the advertisement creating unit is used for receiving a user operation and automatically creating an advertisement according to the advertisement material modules; and the precise advertisement putting unit is used for obtaining a historical database and putting a precise advertisement to a user on the basis of a computing cluster of the computer, the precise advertisement is put to the user on the Facebook through the above Facebook native advertisement background, and advertisement management and watching can be conveniently carried out.

Description

technical field [0001] The invention belongs to the field of Internet advertisement placement, and in particular relates to an advertisement placement method and platform based on a facebook platform. Background technique [0002] Facebook (FB, Facebook) is a social networking service website founded in the United States, which was launched on February 4, 2004. The main founder is American Mark Zuckerberg. Facebook is the world's leading photo-sharing site, with approximately 350 million photos uploaded daily as of November 2013. As of May 2012, Facebook had approximately 900 million users. [0003] At present, the majority of advertisers can place overseas advertisements through Facebook’s native advertising background. The native background address is: http: / / www.facebook.com / advertising / [0004] Among them, FB advertising forms include: [0005] ExternalURL——advertising for external links; Pages——advertising for pages; Applications——advertising for applications; even...

AI Technical Summary

Problems solved by technology

[0012] 1. The process of creating advertisements for users is relatively complicated;

[0013] 2. The creative options are too mechanical, and the display form of the advertisement body is single;

[0014] 3. There are limited conditions for selecting the target audience of advertisements, and the accuracy of delivery cannot fully meet the needs of advertisers;

[0015] 4. The original background has limited functions for advertising management, which is not convenient for effective management of advertising scheduling, and the specific data has been released for grasping;

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