71 results about "Native advertising" patented technology

A method and system for collecting and using in combination data from information sources in a correlated manner to deliver more relevant and effective advertising is provided. Website owners register with a service provider, submit relevant information about their website and download website analytics software enabling relevant data to be tracked by and transmitted to the service provider's online database. Service provider also collects data from other information sources including an online website exchange, webcrawlers and other software (e.g. toolbars, cookies, javascript) that track the navigation history of individual Internet users and their demographic information. Service provider correlates and analyzes submitted data from some or all of the information sources to determine scores, meaningful ranking and other useful information regarding the efficacy of websites for potential advertisers. Potential advertisers perform search requests on the service provider's database using advertiser-specific parameters to retrieve a portfolio of advertising opportunities that are optimally matched with the advertiser's specifications. The advertisers may edit the results and submit a request via service provider to the one or multiple website owners to implement the portfolio of resulting and/or revised advertising opportunities.

The present invention is related to a method for determining duplicate clicks via a multi-layered cache. The method includes establishing, by a cache manager executing on a device, a cache comprising a hierarchy of a plurality of cache layers. The cache manager may establish a first cache layer of the plurality of cache layers as a size bounded cache layer. The cache manager may further establish a second cache layer of the plurality of cache layers as a time bounded cache layer. In some embodiments, the second cache layer may encapsulate the first cache layer. The cache manager may receive a request to determine whether a click or an ad view is stored in the cache. The cache manager may determine whether the click or the ad view is stored in one of the first cache layer or the second cache layer.

The invention disclosed in a video program announcements online advertising methods, the establishment of a network of at least advertising database, which may include text ads, pictures, advertising, animation ads, video advertising and other types of advertising, while the establishment of a video database, in which the text of each video pieces of at least insert a timestamp advertising, and advertising time-stamp distribution for each corresponding online advertising links, when video players, the process of broadcast advertising reached a timestamp, the network will link ads to be inserted into the current players in the video. This invention through technical means, will be broadcast online advertising embedded in the video program content, and through classified ads and directional manner, effectively reduce the audience the network advertisement on the interference, and maximize increased online advertising results.

An improved system and method for providing and using captchas for online advertising is provided. An advertisement may be received, embedded in a captcha and stored for use in online advertising. A question about the advertisement may also be stored along with a valid answer for use in verifying a user has received an impression of the advertisement. In response to a request received for sending a captcha with an embedded advertisement to a web browser operating on a client, a captcha with an embedded advertisement may be selected and sent to the web browser for display as part of a web page. Upon verifying the response to the question from the user is a valid answer, receipt of an impression of the advertisement may be recorded. Additionally, the awareness of an online advertisement may be measured for a target audience and reported to advertisers.

Described herein are methods and apparatus for measuring the effect of an online advertisement campaign on online behavior (searches relevant to the campaign and/or click activity on particular sponsored, algorithmic, and/or third-party links) of exposed users who have received a campaign advertisement. Online events of exposed and unexposed users are logged during a pre-campaign period (before any users receive any campaign advertisements) and a campaign period (when exposed users receive a campaign advertisement). A variety of behavior measurements and metrics may be determined using the logged user events. A metric may indicate the difference of an online activity between exposed and unexposed users during the campaign period or between exposed users during the pre-campaign and campaign periods. A metric may indicate the campaign's effect on an online activity by exposed users during the pre-campaign and campaign period in comparison to the online activity by unexposed users during the same periods.

An improved system and method for online advertising optimized by user segmentation is provided. A segmentation engine may be provided for segmenting a group of users by auctioned advertisements into segments of users and auctioned advertisements for serving users in a segment an ordered list of advertisements in the segment that have been allocated to web page placements for display in an online advertising auction. In response to a search term of a query submitted by a user, an auction engine may serve an ordered list of advertisements for the user's segment for display with results of the query. The click-through rates of advertisements displayed with results of the query may then be tracked for each segment and the list of advertisements for each segment may be ordered based upon updated click-through rates of advertisements belonging to each segment.

In accordance with embodiments, there are provided mechanisms and methods for facilitating smart advertising on curated content-based networking websites in an on-demand services environment in a multi-tenant environment according to one embodiment. In one embodiment and by way of example, a method includes receiving a request for advertisement on a website, where the request may be received from an advertising organization. The method may further include estimating one or more factors relating to the advertisement, computing, based on the estimation, expected revenue relating to the advertisement, and placing the advertisement on the website based on the expected revenue.

This invention relates to a method of facilitating online advertising. The method includes the step of receiving a financial value, for example, a subscription, from at least one subscribing member, for example, an advertiser, of a system for facilitating online advertising for applying at least one advertising specific rule to advertisements provided on websites or web pages visited by users of the system. A further step involves measuring an amount of user activity on each of a plurality of websites visited by the users of the system by way of at least a client tracking module. A still further step involves allocating a portion of the received financial value to each website visited by the users of the system in proportion to the amount of user activity measured on each website. The invention also extends to an associated method and system.

A system and method for implementing electronic advertising which provides content to users based on observing behavior of certain trendsetters within a member population. The trendsetters are determined by studying historical adoption behavior of individuals within the member population, or by reference to known indicia.

Provided are a method for billing for an online advertisement, a system thereof and a computer-readable recording medium. The method for billing for an online advertisement includes: extracting an advertisement publication result based on a selection history of a plurality of users for advertisement information of an advertiser; providing the advertisement publication result to the advertiser; receiving basic self-billing information for determining an billing object from an advertiser terminal; performing the billing for an published online advertisement based on the received basic self-billing information.

System and method are described for autonomous matching and competitive advertisement of real estate agency commissions and buyer's rebates corresponding to real property to sellers and buyers via an online network. A matching process between real estate agencies, sellers and buyers is facilitated autonomously via network without “middle-man” referral fees. Access for one or more real estate agencies, sellers and buyers is provided via private accounts for all participants. Each real estate agency must be willing to compete for sellers and buyers representation agreements by advertising competitive list of services, commissions and, where allowed, buyer's rebates for local real estate representation.

Wrap packages of cards that integrate content and native advertising. When a wrapped package is created, the cards are selectively authored to include media content, native advertisement(s) and application functionality, typically but not necessarily, supporting e-commerce. In addition, the cards are authored into one or more linear sequences. As a result, when the wrap is consumed, the user experiences is a revealing of the media content, with the advertisement(s) and functionality intertwined therein, as the cards are sequentially browsed, analogous to the turning of the pages of a book or magazine.

An improved system and method for publishing content in marketing communications across digital media is provided. Marketing communications, including marketing emails, may include information about offers and advertising information for using the offers in online advertising such as advertising channel information, monetization information, and social sharing information. Upon receiving the marketing communications, offer information and advertising information may be extracted from the marketing communications. Offers may be generated from the offer information extracted from the marketing communications, and the offers and advertising information may be stored in persistent storage. A request may be received, for instance from an advertisement server or advertisement exchange network, to serve an advertisement for an advertising channel to the user. And an offer extracted from the marketing communications sent to the user may be served as an advertisement to a device operated by the user for display.