Online precise advertising method and system based on big data driving

Abstract

The invention relates to an online precise advertising method and system based on big data driving. The method comprises steps as follows: user behavior is subjected to tagging processing on the basis of big data analysis; advertising space code information loaded when a user accesses a web page is acquired, user characteristic information is extracted, and the advertising space code information and the user characteristic information are returned to the online precise advertising system; the online precise advertising system performs matching and accurate advertising according to real-time advertisement bidding and interest weight. On the basis of combination of a big data mining technology and precise advertising, the problem of inaccuracy of traditional advertising users is solved with a modern internet advertisement technology; user behavior data of the users for advertisements in the whole commercial chain is recorded and analyzed, so that the precision of the advertisements is better realized, cooperation with consumers is promoted, user data is exchanged, and the precision of online advertising is continuously improved.

Description

technical field [0001] The invention relates to the field of Internet advertisements, in particular to a method and system for accurately placing online advertisements driven by big data. Background technique [0002] The form of traditional advertising is the form of mass media and advertising agencies, through the purchase of advertising space to achieve advertising display, this kind of static advertising allows consumers to only receive a message, or to establish a simple impression of the brand, or People who know the relevant activities of this brand will pay attention to it, but it is impossible to know what kind of people are interested in this kind of advertisement, and its pertinence and effect are not strong. [0003] At present, Internet advertising has developed into a new model, which has the following characteristics: First, Internet advertising has wide coverage and high precision. With the help of technical means to achieve intelligent precision marketing, ...

AI Technical Summary

Problems solved by technology

Fourth, the diversification of Internet advertising forms, the form of Internet advertising can be through banner advertising, text text, email advertising, button advertising, sponsorship advertising, interstitial advertising, home page advertising, keyword advertising, rich media advertising , video advertisements and other forms of dissemination, in the face of so many advantages of Internet advertisements, there is still no reliable method and system for accurate advertisement placement. way, unable to grasp the interests and hobbies of users, and the timeliness of advertisements is poor

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