Online precise advertising method and system based on big data driving

A big data-driven, online advertising technology, applied in the field of Internet advertising, can solve problems such as inability to grasp user interests, poor advertising timeliness, inaccurate delivery, etc., achieve the effect of accurate user interest weight, promote customer cooperation, and improve accuracy

CN106355442AInactive Publication Date: 2017-01-25杭州启冠网络股份有限公司
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Publication Date
2017-01-25
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention relates to an online precise advertising method and system based on big data driving. The method comprises steps as follows: user behavior is subjected to tagging processing on the basis of big data analysis; advertising space code information loaded when a user accesses a web page is acquired, user characteristic information is extracted, and the advertising space code information and the user characteristic information are returned to the online precise advertising system; the online precise advertising system performs matching and accurate advertising according to real-time advertisement bidding and interest weight. On the basis of combination of a big data mining technology and precise advertising, the problem of inaccuracy of traditional advertising users is solved with a modern internet advertisement technology; user behavior data of the users for advertisements in the whole commercial chain is recorded and analyzed, so that the precision of the advertisements is better realized, cooperation with consumers is promoted, user data is exchanged, and the precision of online advertising is continuously improved.
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Description

technical field

[0001] The invention relates to the field of Internet advertisements, in particular to a method and system for accurately placing online advertisements driven by big data. Background technique

[0002] The form of traditional advertising is the form of mass media and advertising agencies, through the purchase of advertising space to achieve advertising display, this kind of static advertising allows consumers to only receive a message, or to establish a simple impression of the brand, or People who know the relevant activities of this brand will pay attention to it, but it is impossible to know what kind of people are interested in this kind of advertisement, and its pertinence and effect are not strong.

[0003] At present, Internet advertising has developed into a new model, which has the following characteristics: First, Internet advertising has wide coverage and high precision. With the help of technical means to achieve intelligent precision marketing, ...

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Embodiment Construction

[0047] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is only some embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0048] figure 1 It is a flow chart of an embodiment of a big data-driven precise delivery method for online advertisements of the present invention, as shown in figure 1 As shown, the big data-driven online advertising precision delivery method includes:

[0049] 10. Based on big data analysis, user behaviors are tagged. The user behaviors ...