Alternative advertising

An advertising and original technology, applied in the direction of advertisements, commercials, color TV parts, etc., can solve the problem that the advertising programs cannot be bypassed

Inactive Publication Date: 2005-06-15
KONINKLIJKE PHILIPS ELECTRONICS NV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As for the non-paying user, the fast-forward and skip features of his device are disabled so that he cannot bypass commercials

Method used

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Embodiment Construction

[0018] The present invention is described in the context of multimedia advertising, such as advertising on television, through radio broadcasts, cellular telephones, or other electronic devices. Advertisements are typically made by inserting one or more commercial segments within the entertainment program delivered to the user's electronic device. The commercials are inserted into the program itself, thus interrupting the airing of the program, or the commercials are part of a commercial program break between two consecutive programs.

[0019] The electronic device can skip portions of the content at the user's request. For example, remote controls associated with electronic devices include a "skip" button that triggers a command to bypass a fixed portion of the content (eg, 30-second skip or 60-second skip). Portions of the digital content can also be bypassed by increasing the playout speed. When increasing playout speed, the device ignores rendering content portions and r...

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Abstract

Provide replacement ads in place of the original ads in the content the user is seeking to bypass. A user of an electronic device may request that the device skip the original advertisement. Allows skipping, but presents the user with a replacement ad that represents the original ad. The replacement ad is less perceived intrusive than the original ad.

Description

technical field [0001] The present invention relates to direct advertising on a user's personal electronic device. The present invention relates to broadcasting advertisements for segments of the advertising program between audio and / or video programs. Background technique [0002] When viewing a previously recorded program, the digital video recorder can skip the commercials by fast-forwarding them. With new recorder-based hard drives, commercial skipping is possible in "live" television. Technically, this requires that the program the individual is watching is buffered through the hard drive's video cache, and the program is actually slightly time-shifted as it airs. Users have been given ways to customize their TV experience, and as a result, service providers have partially lost control of the viewer experience. Users can now decide when to watch or skip and what to watch or skip. [0003] Several image processing techniques exist to detect and automatically skip com...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N5/93G06Q30/02G09F19/00H04N5/92
CPCG06Q30/02G06Q30/0272H04N21/454H04N21/458
Inventor Y·E·斯特恩
Owner KONINKLIJKE PHILIPS ELECTRONICS NV
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