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Method of outputting advertisement prompting message in instant messaging and system thereof

A technology for reminding information and advertising information, applied in the field of communication, can solve the problems of user instant communication interference, waste of advertising resources and network resources, etc.

Active Publication Date: 2013-05-08
SHANGHAI LIANGMING TECH DEV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In this advertisement push method, there are many advertisements that are not of interest to users. The frequent appearance of such advertisements will cause great interference to users’ instant messaging, and waste a lot of advertisement resources and network resources.

Method used

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  • Method of outputting advertisement prompting message in instant messaging and system thereof
  • Method of outputting advertisement prompting message in instant messaging and system thereof
  • Method of outputting advertisement prompting message in instant messaging and system thereof

Examples

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Embodiment Construction

[0097] Embodiments of the present invention will be described in detail below in conjunction with the drawings and specific embodiments.

[0098] It should be pointed out that the advertisement mentioned in the present invention refers to data information in a broad sense, which is used to achieve the purpose of advertising. Typical examples include non-economic advertisements, economic advertisements, and user communication subject announcements, etc., without limitation. Among them, non-economic advertisements, common situations, include various announcements, notices, statements, etc.; economic advertisements, also known as commercial advertisements, refer to advertisements for the purpose of profit, and are the means by which commodity producers or operators convey commodity information to consumers. important means. The user communication topic announcement refers to the topic data of the user communication. In addition to being able to associate with the aforementioned ...

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Abstract

The invention provides a method of outputting advertisement prompting messages in instant messaging and a system of the method of outputting the advertisement prompting messages in instant messaging, and belongs to the technical field of communication. The method includes: obtaining instant messaging data content of a first user, and / or data content unloaded by link pages, and / or webpage attention data of the first user, and obtaining key data information; when the key data information and advertisement data in the instant messaging are matched, obtaining corresponding information to be advertised; when the first user receives unread information, converting the information to be advertised into prompting messages of the unread information and outputting the information to be advertised into prompting messages of the unread information; otherwise, pushing the information to be advertised to a linkman of the first user, when the linkman receives the unread information, converting the information to be advertised into the prompting messages of the unread information and outputting the information to be advertised into the prompting messages of the unread information. According to the method of outputting advertisement prompting messages in instant messaging and the system of the method of outputting the advertisement prompting messages in instant messaging, the format of advertisement can reduce interference to communication of users, enrich prompting methods of unread information, and increase advertisement effect.

Description

technical field [0001] The invention belongs to the technical field of communication. Background technique [0002] In recent years, instant messaging platforms have become an indispensable network tool for netizens. Through the instant messaging platform, users can exchange text, sound and video on the network, share files, pictures and video information, etc., which facilitates the life, work and study of users. [0003] With the gradual increase of the user base of the instant messaging tool, how to realize the advertisement playing during the instant messaging process of the users has great commercial value. In the prior art, the instant messaging system displays and plays the advertisements one by one to the user in a certain order according to the advertisement content stored in the background database. In this advertisement push method, there are many advertisements that are not of interest to the user, and the frequent appearance of such advertisements will greatly...

Claims

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Application Information

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IPC IPC(8): H04L12/58H04L29/08G06Q30/02
Inventor 马宇尘刘红梅
Owner SHANGHAI LIANGMING TECH DEV
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