Method and system for displaying advertising information during instant messaging

Abstract

The invention provides a method and a system for displaying advertising information during instant messaging, and belongs to the technical field of communication. The method comprises the steps of: acquiring key data information of an instant messaging user during network browsing; matching the key data information with an advertising database in an instant messaging tool to obtain matched advertising data; and outputting the matched advertising data in an instant messaging interface structure corresponding to the instant messaging user. According to the method and the system, the data information focused by the instant messaging user on the Internet is acquired, and the advertising data corresponding to the data information is output and displayed in the instant messaging interface structure of the user, so that the purpose of displaying the advertising information to other linkmen through the instant messaging user is achieved, the other linkmen can acquire the advertising information initiatively, and therefore, the advertising effect is enhanced.

Description

technical field

[0001] The invention belongs to the technical field of communication. Background technique

[0002] In recent years, instant messaging platforms have become an indispensable network tool for netizens. Through the instant messaging platform, users can exchange text, sound and video on the network, share files, pictures and video information, etc., which facilitates the life, work and study of users.

[0003] At present, the online advertisement in the instant messaging platform is at a fixed position on the interface. When an advertisement needs to be played, the designated advertisement is played according to the set list and rules, such as playing in turn, playing in a loop, and so on.

[0004] After the user logs in to the instant messaging platform, if the number of advertisements is very small, the user can close the advertisement that the user does not like. However, in recent years, the number of advertisements has increased, and the number of adverti...

Examples

Embodiment Construction

[0091] It should be pointed out that the advertisement mentioned in the present invention refers to data information in a broad sense, which is used to achieve the purpose of advertising. Typical examples include non-economic advertisements, economic advertisements, and user attention data announcements, etc., which are not specifically limited. Among them, non-economic advertisements, common situations, include various announcements, notices, statements, etc.; economic advertisements, also known as commercial advertisements, refer to advertisements for the purpose of profit, and are the means by which commodity producers or operators convey commodity information to consumers. important means. The user-focused data announcement refers to the data that the user is concerned about. In addition to being able to associate with the aforementioned non-economic advertisements and economic advertisements, it is also possible to only announce the information content that the user is co...

technical field

[0001] The invention belongs to the technical field of communication. Background technique

[0002] In recent years, instant messaging platforms have become an indispensable network tool for netizens. Through the instant messaging platform, users can exchange text, sound and video on the network, share files, pictures and video information, etc., which facilitates the life, work and study of users.

[0003] At present, the online advertisement in the instant messaging platform is at a fixed position on the interface. When an advertisement needs to be played, the designated advertisement is played according to the set list and rules, such as playing in turn, playing in a loop, and so on.

[0004] After the user logs in to the instant messaging platform, if the number of advertisements is very small, the user can close the advertisement that the user does not like. However, in recent years, the number of advertisements has increased, and the number of adverti...

Examples

Embodiment Construction

[0091] It should be pointed out that the advertisement mentioned in the present invention refers to data information in a broad sense, which is used to achieve the purpose of advertising. Typical examples include non-economic advertisements, economic advertisements, and user attention data announcements, etc., which are not specifically limited. Among them, non-economic advertisements, common situations, include various announcements, notices, statements, etc.; economic advertisements, also known as commercial advertisements, refer to advertisements for the purpose of profit, and are the means by which commodity producers or operators convey commodity information to consumers. important means. The user-focused data announcement refers to the data that the user is concerned about. In addition to being able to associate with the aforementioned non-economic advertisements and economic advertisements, it is also possible to only announce the information content that the user is co...

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