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Method for pushing loan advertisement in application program, electronic device and medium

A technology of application programs and electronic devices, applied in the computer field, can solve problems such as harassment of non-target groups, poor effect, waste of advertising resources, etc., to achieve the effect of improving effectiveness and avoiding harassment

Inactive Publication Date: 2018-04-10
PING AN TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The lack of precise positioning of the demand group wastes valuable advertising resources, and the effect is often poor. At the same time, it also causes unnecessary harassment to non-target groups and affects user experience

Method used

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  • Method for pushing loan advertisement in application program, electronic device and medium
  • Method for pushing loan advertisement in application program, electronic device and medium
  • Method for pushing loan advertisement in application program, electronic device and medium

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Embodiment Construction

[0041] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0042] It should be noted that the descriptions involving "first", "second", etc. in the present invention are only for descriptive purposes, and should not be understood as indicating or implying their relative importance or implicitly indicating the number of indicated technical features . Thus, the features defined as "first" and "second" may explicitly or implicitly include at least one...

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PUM

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Abstract

The invention relates to a method for pushing a loan advertisement in an application program, an electronic device and a medium. The method comprises the steps of associating the user data on the application program and the preset user portrait including the attribute label to obtain the associated user data; labeling the attribute tags which are preset in the associated user data and related to the loan; extracting the data which is converted into the loan user data of the loan user through the application program from the associated user data, and training based on the attribute tags which are marked in the loan user data and related to the loan to obtain a decision tree model for the loan tendency prediction; performing the loan tendency prediction on a user on the application program by using the decision tree model, and pushing the loan advertisement information according to the prediction result. According to the method, the loan advertisement information can be accurately pushedby the user with the loan tendency, and the harassment to non-loan demand people can be avoided.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method for pushing loan advertisements in application programs, an electronic device and a readable storage medium. Background technique [0002] The current method of loan marketing on APP is usually fixed-location operation or group SMS, that is, loan marketing is carried out to all APP users. The lack of precise positioning of the demand group wastes valuable advertising resources, and the effect is often poor. At the same time, it also causes unnecessary harassment to non-target groups and affects user experience. Contents of the invention [0003] The present invention provides a method for pushing loan advertisements in an application program, an electronic device and a readable storage medium, aiming at accurately pushing loan advertisements to APP users who have loan needs. [0004] In order to achieve the above object, the present invention provides an electronic ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0271
Inventor 金新王建明肖京
Owner PING AN TECH (SHENZHEN) CO LTD
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