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Intelligent advertisement insertion method, device and server

An advertising and intelligent technology, applied in the field of network communication, can solve the problems of low interest, strong shieldability, and weak advertising effect, and achieve the effect of strong viewability, novel form, and significant advertising effect

Active Publication Date: 2017-05-31
XI'AN PETROLEUM UNIVERSITY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] 1. The advertisement has nothing to do with the video program watched, and is not very interesting;
[0006] 2. Advertisements are placed before the program, which is highly shieldable and weak in advertising effect

Method used

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  • Intelligent advertisement insertion method, device and server
  • Intelligent advertisement insertion method, device and server
  • Intelligent advertisement insertion method, device and server

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Embodiment Construction

[0078] In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0079] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate ...

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PUM

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Abstract

The invention discloses an intelligent advertisement insertion method, device and server and belongs to the field of network communication. The intelligent advertisement insertion method comprises the steps as follows: acquiring an insertion object which is a video; acquiring audio information of the insertion object; inquiring an advertisement matched with the audio information from a preset advertisement library; inserting the advertisement in the video according to a matching result. According to the intelligent advertisement insertion method, the advertisement is automatically matched with the video and inserted into the video with a text comparison technology or a neural network technology, the insertion accuracy is high, the association between the advertisement and the video is enhanced, and the advertising effect is good.

Description

technical field [0001] The invention relates to the field of network communication, in particular to an intelligent advertisement insertion method and device. Background technique [0002] With the rapid development of the Internet and the advancement of wireless communication technology, Internet TV is becoming more and more popular. The current Internet TV adopts P2P streaming media technology, which makes users connect faster, buffer time is shorter, and has high playback fluency and Therefore, Internet TV has attracted a large number of users, and correspondingly, the demand for Internet TV advertising has gradually increased. The online advertisements in the prior art are generally placed before the start of the Internet TV, or interspersed between two streaming media, in the form of carousel, that is, the streaming media files that have been digitally processed and encoded by the streaming media are arranged independently according to a certain playing sequence The pl...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/458H04N21/81G06N3/08G06F17/30
CPCH04N21/2668H04N21/4586H04N21/812G06F16/7834G06F16/7844G06N3/084
Inventor 张仙伟谢文昊王静怡王潇潇朱养鹏
Owner XI'AN PETROLEUM UNIVERSITY
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