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Advertisement delivery method and apparatus for preventing fault advertisement in wireless internet

A technology of advertising and Internet, which is applied in the field of computer network technology and wireless Internet, can solve the problems of no fraud prevention and optimization of advertising effects, and achieve the effect of optimizing the effect

Inactive Publication Date: 2009-07-01
上海亿动信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In most cases, it is only possible to repeatedly publish the advertisements issued by the advertiser on multiple WAP websites. There is no effective method to prevent fraud and optimize the advertising effect in the process of advertising on all websites.

Method used

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  • Advertisement delivery method and apparatus for preventing fault advertisement in wireless internet
  • Advertisement delivery method and apparatus for preventing fault advertisement in wireless internet
  • Advertisement delivery method and apparatus for preventing fault advertisement in wireless internet

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Embodiment Construction

[0027] The present invention can be used to construct an advertisement delivery device for realizing advertisement fraud prevention in the wireless Internet, so as to realize the advertisement placement method for advertisement fraud prevention in the wireless Internet provided by the first aspect of the present invention.

[0028] based on figure 1 As shown in the advertisement delivery device-user terminal network system diagram, the specific process of the method provided by the first aspect of the present invention will be introduced in detail below, figure 2 It is a flow chart of the advertisement placement method for advertisement fraud prevention in the wireless Internet provided according to the first aspect of the present invention.

[0029] this invention figure 1 The shown intelligent advertisement delivery device 1 has a network interface, specifically, the network can be various networks that can realize data transmission between the user terminal 2 and the adve...

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PUM

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Abstract

The invention provides an advertisement delivery method used for advertisement fraud prevention in a wireless Internet, which mainly comprises the steps as follows: access requesting information is received from a user facility, and the frequency that the user facility sends the access requesting information is counted; and then advertisement contents are controlled and sent to the user facility based on a preconcerted strategy according to the counted frequency for sending the access requesting information. The advertisement delivery method and a device for complementing the method can be used for preventing advertisement fraud, and avoiding advertisement resource waste.

Description

technical field [0001] The present invention relates to computer network technology and wireless Internet technology, in particular to an advertisement delivery method for advertising fraud prevention in wireless Internet and equipment for realizing the method. Background technique [0002] As a new medium, the network is developing vigorously, and the network advertisement is getting more and more attention. Compared with other media advertisements, online advertisements have various advantages such as low price, quick results, concentrated readership, and easy to attract attention. Moreover, the market potential of the network is huge, and the development speed is very fast. Therefore, online advertising has gradually become an important way for many companies and manufacturers to promote themselves. [0003] The carriers of online advertisements are basically multimedia and hypertext format files. The audience can learn more detailed information about a product they are...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/18H04W4/06
Inventor 马良骏
Owner 上海亿动信息技术有限公司
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