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System and method for implementing key word advertisement

A keyword and advertising technology, applied in the computer field, can solve problems such as poor advertising effect and achieve the effect of enhancing advertising effect

Inactive Publication Date: 2007-11-28
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The technical problem to be solved by the present invention is to provide a new system and method for implementing keyword advertising in view of the above-mentioned existing defect that the advertising effect of keyword advertising is poor due to passive push

Method used

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  • System and method for implementing key word advertisement
  • System and method for implementing key word advertisement
  • System and method for implementing key word advertisement

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Embodiment Construction

[0025] As shown in FIG. 1, in the first embodiment of the system for implementing keyword advertisement of the present invention, it includes a keyword extraction module 122 located in the terminal 12, a network advertisement management module 112 and a network database 113 located in the remote server 11. , Where the terminal 12 and the server 11 are connected through a network, and the network may be the Internet, a wireless network, or the like.

[0026] The network database 113 is used to store advertisement data, which has a relatively small amount of data, such as "Lenovo Computer's Largest Computer Manufacturer". The network advertisement management module 112 is connected to the network database 113, and is used to query the network database 113 for the advertisement data matching the keywords according to the keywords, and return the advertisement data matching the keywords obtained by the query to Chinese via the keyword extraction module 122 The input module 121 display...

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Abstract

The invention discloses a system to realize key word ad, which is characterized by the following: getting key word extracting module, data bank and ad management module from Chinese input module; storing the ad information with the data bank; locating the key word extracting module at terminal; connecting to the Chinese input module and ad management module separately; basing on the key word of the key word extracting module; searching the matching ad in the data bank; returning the matching data to the Chinese input module; displaying. This invention also discloses a method to realize key word ad. This invention realizes active ad pushing, which can intensify ad effect.

Description

Technical field [0001] The present invention relates to the field of computer technology, and more specifically, to a system and method for realizing keyword advertisement. Background technique [0002] Keyword network advertising technology is a technology developed with the development of search engines. When keywords are entered in the search engine to retrieve information, the system will deliver online advertisements that match the entered keywords. Typical keyword network advertising applications such as Google's network advertising. In Google’s search engine, banner ads are not used, and there are no Flash animation ads. All ads are based on keywords purchased by advertisers. The ads are set in the blank space on the right side of the search results page in plain text. All text ads are listed separately and are marked with a special color "sponsored links". For example, if you enter "wedding" in the Google search engine, the text advertisement of the wedding website and / or...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00G06Q30/02
Inventor 余祥鑫
Owner TENCENT TECH (SHENZHEN) CO LTD
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