48results about How to "Improve ad serving efficiency" patented technology

The invention relates to an advertising method and device. The method comprises collecting the Internet data of a user on the mobile Internet, identifying the Internet data through a preset webpage orientation identification library or a preset application identification library, determining the use label of the user, wherein the user label comprises a user identity, a webpage accessed by the user or an application used by the user, the access time or use time, and the type that the webpage or the application belongs to; according to the use label, counting the number of times of access or use of various types of webpages or applications by the user within a preset time period; according to the number of times of access or use of various types of webpages or applications by the user within the preset time period, determining the behavior characteristics of the user; according to the behavior characteristics of the user, determining that to which users advertisements are delivered, and what advertisements are delivered. Therefore, the advertisements can be delivered according to the interest of the users, and the advertising efficiency can be improved.

The invention provides an advertisement serving method, device and server, computer equipment and a readable medium. The method comprises steps that an identifier of a mobile terminal in a preset region scope surrounding advertisement display equipment is detected; an advertisement request containing the identifier of the mobile terminal and an identifier of the advertisement display equipment is sent to an online advertisement serving server to facilitate the advertisement serving server to acquire the target characteristic information of audience users corresponding to the identifier of the mobile terminal from a pre-generated characteristic information database according to the identifier of the mobile terminal; a corresponding target advertisement is acquired from a pre-generated advertisement material database according to the target characteristic information; a target advertisement corresponding to the target characteristic information is pushed to the corresponding advertisement display equipment according to the identifier of the advertisement display equipment. The method is advantaged in that the target advertisement push mode has strong pertinence, interests of the audience users for advertisements can be improved, actual advertisement goals can be realized, advertisement serving efficiency can be effectively improved, and the advertisement serving effect is enhanced.

The purpose of the invention is to provide a method, a device and equipment for confirming a webpage evaluating model based on a transfer learning method. The method comprises the steps as follows: obtaining a set of target sample sets and at least one set of reference sample sets corresponding to the target sample sets in a webpage evaluating model to be established; obtaining weight adjustment information of part or all of the reference sample sets relative to the target sample sets in the at least one set of reference sample sets according to the target sample sets and the at least one set of reference sample sets; and performing a transfer operation according to the predetermined training mode and the weight adjustment information corresponding to the target sample sets and the reference sample sets to obtain the webpage evaluating model of the target sample sets. The method has the advantages as follows: the convergence operation can be quickly performed to establish the stable evaluation model, so that the method can be satisfactorily suitable for processing mass data and can obtain a better effect for evaluating current mass web pages.

The invention provides a keyword advertisement matching method based on natural semantics, which comprises keywords obtaining user search and keywords analyzing the keywords based on the natural semantics to form a knowledge structure, wherein the knowledge structure is a knowledge structure signified by the combination of action and objects; the information type of the keywords of the knowledge structure is judged based on requirements of users; according to the obtained information type of the keywords of the knowledge structure through the judgment, a core keyword is extracted from the keywords of the knowledge structure and the core keyword is expanded, and then the keyword after expended is obtained; an advertisement is matched according to the priority levels of the core keyword and the keyword expanded and at least one advertisement link with an order of precedence is obtained; and then all advertisement links are displayed on return pages of a search results of users. The keyword advertisement matching method can accurately release advertisements required by users, so that releasing efficiency of the advertisements is improved.

The invention discloses a method and a system for automatic generation and interaction of a three-dimensional virtual advertisement of a network. The method comprises the steps of collecting commodityinformation, classifying the commodity information, establishing an index and commodity information data table, and generating a classification matching result according to a corresponding relation between the commodity information and a pre-stored three-dimensional model; monitoring and receiving feedback information of the user in real time to generate an interactive mode command; carrying outthree-dimensional virtualization processing on a corresponding commodity according to the interactive mode command and the classification matching result to generate a file template including an operational motion, wherein each file template forms an advertisement entry; carrying out aliasing and rendering processing on the advertisement entry and a user operational motion video which is collectedby video collection equipment in real time according to prompt confirmation information, which is fed back by the user, for the operational motion to form a complete three-dimensional virtual advertisement video; and carrying out live broadcasting on the complete three-dimensional virtual advertisement video through the network to complete the interaction on the advertisement content.

The invention discloses a mobile terminal advertisement delivery method based on a geographical position. The mobile terminal advertisement delivery method comprises the following specific steps: a step 1: a server receives and stores material information; a step 2: the server formats the material information; a step 3: a material information delivery range is set in the server; a step 4: the server associates the material information with the delivery range; a step 5: when a mobile terminal enters the delivery range, terminal software in the mobile terminal sends request information to the server; a step 6: the server screens the material information with the delivery range according to the request information; and a step 7: the server delivers the screened material information to the terminal software in the mobile terminal. The mobile terminal advertisement delivery method disclosed by the invention can be used for realizing the technical effects of delivering the advertisement without being limited by the terminal software per se, delivering appropriate advertisement according to demand, improving the advertisement delivery and saving electricity.

The embodiment of the invention provides an advertisement serving method and device. The method comprises the steps that request data which is sent by a terminal and comprises a to-be-recognized imageis received, wherein the to-be-recognized image is obtained after the terminal performs screen capture on a video played in an application program; a figure recognition model is utilized to recognizethe to-be-recognized image, and a corresponding target figure name is obtained; and corresponding target advertising information is obtained according to the target figure name, and the target advertising information is returned to the terminal so that the terminal can serve the target advertising information at a corresponding advertising position. The device is used for executing the method. According to the embodiment, the to-be-recognized image is obtained by performing screen capture on the video, the figure recognition model is utilized to obtain the corresponding target figure name according to the to-be-recognized image, and the corresponding target advertising information is returned to the terminal according to the target figure name so that the terminal can serve the target advertising information. In this way, it is not needed to view and mark the video manually first, manual workload is lowered, and advertisement serving efficiency is improved.

The disclosure provides a content pushing method and a device, wherein the method includes: receiving feedback information sent by a terminal when a first user reads content, wherein the feedback information includes positive feedback information and negative feedback information; correcting the positive feedback information and the negative feedback information, analyzing the corrected positive feedback information and negative feedback information, and updating interest tags of the first user which are stored in a first user information database; after receiving an advertisement recommendation request sent by the terminal, obtaining content data associated with the interest tags of the user based on the interest tags of the user, and recommending the content data to the first user. The content pushing method provided by the embodiment of the disclosure can obtain the content in which the user is interested according to the real-time interest of the user, thereby realizing accurate recommendation to the user, and improving the efficiency of advertisement putting.

The invention discloses an elevator crowd portrait and advertisement audience analysis method and system. The method comprises the following steps: an elevator advertisement point location recommendation step: collecting elevator passenger data in an earlier stage, analyzing the number of people and attribute distribution of an elevator in each time period, obtaining elevator point locations and time period data which meet the requirements of people corresponding to advertisements, and setting and putting the advertisement point locations and contents of the advertisement point locations; andthe elevator advertisement audience analysis step: collecting elevator passenger data corresponding to each advertisement after the advertisements are put, then counting the number of people and attribute distribution, obtaining real audience crowd data of the advertisements, and meanwhile providing later feedback evidence for the early-stage process of point location recommendation. According tothe invention, targeted advertisement putting is carried out by automatically collecting elevator taking personnel and attributes in the elevator, and audience personnel and attribute analysis is carried out in time after advertisement putting, so that the quality of advertisement putting audiences is tracked and fed back.

The invention relates to an advertisement insertion method and system. The method includes: a WAP gateway sends a request data packet carrying user attribute and an original page to an advertisement server so as to request for advertisement insertion; the advertisement server analyzes the request data packet, an advertisement is inserted in the original page, and the advertisement inserted page is packaged into a response data packet returned to the WAP gateway; the WAP gateway analyzes the advertisement inserted page from the response data packet and returns the page to a terminal browser. The method has the advantages that an advertisement provider is independent of an operator and a content provider, the advertisement server is communicate with the WAP gateway through lightweight ICAP protocol, and advertisements are put through interaction of ICAP protocol data packets; the advertisement inserted by the advertisement server can be acquired from an advertisement control unit according users' preferences; accordingly, advertisement content is more professional and rich, the overall performance of the system is unaffected, and advertisement putting is more efficient.

The invention provides an advertisement pushing method and device. The method comprises the steps that a search keyword input by a user in a search box is acquired, and the keyword is sent to a server; advertisement data sent by the server and associated with the keyword is received; according to historical search keywords of the user and the advertisement data, advertisements are recommended in an advertisement recommendation box; and / or, when it is detected that the user opens the search box, advertisement recommendation information is displayed in the search box. Through the embodiment, advertisement serving efficiency can be improved.

The invention provides an advertisement pushing method, server and system, and the method comprises the steps of obtaining the reading content corresponding to a reading request sent by a client afterreceiving the reading request; analyzing the reading content and the behavior data, sent by the client, of the user during the reading process to obtain the emotion information of the user; judging whether to push an advertisement or not based on the emotion information; and if the advertisement information needs to be pushed, pushing the advertisement information related to the reading content to the client when receiving a next information flow list swiping request initiated by the client. According to the embodiment of the invention, whether the advertisement needs to be pushed or not canbe judged according to the emotion information of the user, and the advertisement needing to be pushed can be updated in real time according to different reading contents selected by the user, so thatthe advertisement putting efficiency is improved, and the user experience is improved.

The invention discloses an advertisement data processing method and device and a readable storage medium, and the method comprises the steps: receiving an advertisement plan uploaded by an advertisement putting party in an advertisement account, determining a target terminal based on the advertisement plan when an advertisement auditing party determines that the advertisement plan passes auditing,and putting an advertisement to the target terminal according to the advertisement plan. In the whole advertisement putting process, the advertisement putting party (advertiser) and the advertisementauditing party can be subjected to unified management based on the advertisement data processing method provided by the invention, so that the advertisement putting efficiency can be improved. In addition, an advertisement auditor needs to audit the advertisement plan in the advertisement putting process, so that the advertisement putting process is transparent. Meanwhile, the advertisement putting efficiency becomes high, the advertisement putting process becomes transparent, and the whole advertisement putting cost can be reduced.

The invention discloses an advertisement putting method, an advertisement putting platform, electronic equipment and a storage medium, and relates to the technical field of information pushing. The method comprises the following steps: acquiring an identifier of at least one target advertiser registered on an advertisement putting platform and related to a media application used for putting an advertisement; acquiring an information word of each target advertiser; acquiring a plurality of target information words used for advertisement putting based on the information words of all the target advertisers; and delivering advertisement resources corresponding to the target information words to the media application. The defects in the prior art can be overcome, the technical scheme that the advertisement delivery platform can directionally deliver the advertisement when the interest data of the user of the media application cannot be obtained is provided, and the method and the platform can be applied to alliance advertisement delivery scenes. The advertisement resources interested by the user of the media application can be directionally put to the media application, and the advertisement putting efficiency is ensured.

The invention belongs to the field of big data processing, and particularly relates to an accurate advertisement putting method based on user portraits. The accurate advertisement putting method comprises the following steps: step 1, sequentially obtaining facial features of each current user in an advertisement putting area, querying an advertisement analysis database containing a user portrait data set of a plurality of historical users, judging the user types of the current users, and obtaining user tags of the current users. step 2, establishing a target portrait data set of a current user group; and step 3, adjusting the playing sequence of advertisements in an advertisement playing sequence table, specifically, (1) obtaining a keyword data set associated with the advertisements, and (2) calculating the overlap ratio of feature data in the keyword data set and feature data in the target portrait data set; and (3) performing priority ranking on the advertisements according to the overlap ratio. According to the invention, the problems that the advertisement putting efficiency of existing advertisement putting equipment is low and the advertisement putting sequence cannot be adjusted for a user group are solved.

The invention discloses an advertisement player system with an advertisement area increasing function. The advertisement player system comprises a hollow main box body, multiple sliding rails, auxiliary box bodies, a displayer and a processing module. The first outer surface of the main box body is provided with a main exhibition area. The multiple sliding rails are arranged in the inner space of the main box body and located at the bottom of the main box body in parallel. Each auxiliary box body is arranged on the corresponding sliding rail in a sliding mode. The processing module is provided with a counter, a timer and a storage device. A time section is preset in the timer, and the whole day is equally divided into 48 time sections, and the timer is started at the initial moment of each time section. The counter counts people flow within the current time section. When the people flow is not zero, according to the people flow within the current time section, the processing module searches for a product advertisement of a corresponding level and displays the product advertisement on the displayer. The advertisement player can automatically count the people flow within different time sections and automatically select the advertisements corresponding to the people flow, and therefore the advertisement injecting efficiency is improved.

The embodiment of the invention discloses an advertisement putting method and device, an electronic device and a storage medium, which relate to the technical field of computers, and can effectively improve the advertisement putting efficiency. The method comprises the following steps of obtaining the advertisement putting configuration information, wherein the advertisement putting configurationinformation comprises at least one of the following information of the advertisement series configuration information, the advertisement group configuration information and the advertisement configuration information; based on a target language, carrying out data integration on the advertisement putting configuration information according to a pre-acquired format specified by an advertisement platform, so as to obtain the target configuration information, wherein the data integration comprises at least one of the following items of data structure integration and data logic integration; and sending the target configuration information to the advertisement platform, so that the advertisement platform creates a corresponding advertisement according to the target configuration information. Themethod can be used for the network advertisement putting.

The invention belongs to the field of big data processing, and particularly relates to an intelligent medium management system based on a VOC vehicle owner big data platform. The intelligent medium management system is used for obtaining the matching degree between a current user and an advertisement to be delivered, and then adjusting an advertisement playing sequence table. The intelligent medium management system comprises a keyword extraction module, a historical user information query module, a user type classification module, a user tag establishment module, an identity feature recognition module, a target portrait data set establishment module and an advertisement playing sequence table adjustment module. The logic of the adjusting method adopted by the system comprises the steps of obtaining a user label of a current user; establishing a target portrait data set of the current user group according to the user tags; and finally, adjusting the playing sequence of the advertisements in the advertisement playing sequence table according to the matching degree of the target portrait data set and the advertisements. According to the invention, the problems that the advertisement putting efficiency of the existing advertisement putting equipment is low and the advertisement putting sequence cannot be adjusted for the user group are solved.

The invention discloses an advertisement putting method, a client, a server and a system, relates to the technical field of communication, and mainly aims to solve the problems that manpower cost is wasted and a large amount of paper resources are consumed when marketing advertisements such as store information or preferential activities of merchants are sent to surrounding users through paper leaflets in the prior art. The method comprises the following steps: a server sends a Bluetooth broadcast through Bluetooth equipment; the client detects the Bluetooth broadcast sent by the Bluetooth device through the Bluetooth function module; when the Bluetooth broadcast is detected, sending an advertisement putting request; the server receives the advertisement putting request; judging whether the use state data conforms to the putting condition of the advertisement putting user or not according to the identity identification information; if yes, sending an advertisement putting request response; the client receives an advertisement putting request response; displaying the advertising content.

The invention provides a method for increasing the utilization rate of a cultural media advertising board. The method comprises the following steps of connecting an electronic advertising board main unit with the internet; setting the position used for positioning an electronic advertising board based on a GPS positioning module on the electronic advertising board host; arranging a camera on the electronic advertising board, which faces the crossing and is used for people to watch the crowd and the pedestrian volume in the electronic advertising board; setting the currently played advertisement content and playing deadline of the electronic advertising board, and setting the playing duration and needed cost of the electronic advertising board; accessing and viewing the position of the electronic advertising board through the internet; making a user choose the electronic advertising board to be put according to needs. The method for increasing the utilization rate of the cultural media advertising board reasonably utilizes internet resources, and provides using conditions of the electronic advertising board in real time on line, a company or unit which needs to put advertisements views relevant information of the advertising board through a network, selects the electronic advertising board to be put by the advertising company or unit itself according to needs, the manual labor is relieved, the negotiation time for two parties is shortened, and the cost of cultural media advertisements is reduced.

The invention discloses an advertisement inputting method and system for multiple video media platforms and electronic equipment, and the method comprises the steps: carrying out the pre-analysis of videos of a plurality of video media platforms, and obtaining the point position data of the video media platforms; establishing a mapping relationship between the advertisement scene label and the point locations of the plurality of video media platforms, and pushing the mapping relationship to the plurality of video media platforms; and delivering advertisement data to the plurality of video media platforms. By utilizing the method, the system and the electronic equipment provided by the invention, the advertisement putting and data analysis of multiple videos of multiple video media platforms can be simultaneously realized through one-time advertisement ordering, so that the labor cost and the working cost are greatly reduced, and the advertisement putting efficiency is obviously improved.

The invention relates to the field of artificial intelligence and intelligent medical treatment, and discloses a multi-channel advertisement putting method and device, equipment and a storage medium, which are used for improving the advertisement putting efficiency. The multi-channel advertisement delivery method comprises the following steps: obtaining delivery effect data and original delivery strategies of a plurality of channel advertisement delivery platforms; establishing an initial delivery effect funnel model of each channel advertisement delivery platform; comparing the initial delivery effect funnel model of each channel advertisement delivery platform to obtain an optimal delivery effect funnel model and a to-be-optimized event; adjusting a delivery crowd strategy, a bidding strategy and a material selection strategy in the original delivery strategy to obtain a target delivery strategy; and performing data format compatibility on the target delivery strategy to obtain a delivery strategy packet of each channel advertisement delivery platform, and distributing the delivery strategy packet to the corresponding channel advertisement delivery platform. In addition, the invention also relates to a block chain technology, and the putting strategy packet can be stored in a block chain node.

The invention relates to a multimedia advertisement self-service delivery method based on an intelligent commercial terminal. The invention relates to a multimedia advertisement self-service deliverymethod. The method comprises the following steps: (a) logging on a client end of an advertisement self-service delivery system; (b)selecting an advertisement placement place, a placement terminal, a placement time period and a placement time length; (c) uploading the multimedia advertising file to be launched; (d) generating an order and complete payment; (e) executing that order. The multimedia advertisement self-service delivery method provided by the invention solves the technical problem of accurate delivery of advertisements, improves the advertisement delivery ratio of customers, reducesthe operation cost of customers, and improves the advertisement delivery efficiency of customers.

The embodiment of the invention provides an advertisement processing method and device, responsibility chain object generation method and device, equipment and a storage medium, and the advertisementprocessing method creates a responsibility chain object in advance, and comprises the steps that the responsibility chain object obtains a request packet sent by a user, and the request packet comprises request parameter information needed by advertisement putting; each responsibility object in the responsibility chain objects sequentially processes the corresponding request parameter informationin the request packet, and after each responsibility object finishes processing, the request packet is updated until an advertisement is generated; and an advertisement putting interface is called toput the generated advertisement. In the embodiment of the invention, based on the pre-created responsibility chain object mode, the verification of the parameters required by advertisement putting ispreposed, unnecessary interface interaction and network overhead are reduced, one-key automatic putting of advertisements is realized, the advertisement putting steps are simplified, and the advertisement putting efficiency and the user satisfaction are improved.

The invention discloses an automatic releasing method for a wireless Internet advertisement, which comprises the following steps: matching an advertisement: automatically matching the advertisement which needs to be output at present; optimizing the advertisement: optimizing a current advertisement keyword; carrying out antispamming on the advertisement; and outputting the advertisement: outputting the matched advertisement. The automatic releasing method belongs to the field of the wireless Internet and is used for automatically releasing the wireless Internet advertisement.

The invention discloses a method and device for obtaining a target object flow in an elevator. The method comprises the steps that a target object in a target elevator is recognized, and a recognitionresult of the target object is obtained; data of the target object are determined according to the recognition result, wherein the data of the target object at least comprise an ID corresponding to the target object and a basic attribute of the target object; and the data of the target object are determined as the flow corresponding to the target object. According to the method and the device, the technical problem of low data acquisition efficiency caused by acquisition of the pedestrian flow or the pet flow in the elevator by a small sample questionnaire in related technologies is solved.

The invention discloses a webpage advertisement putting device and method based on a multilayer random hidden feature model. A webpage advertisement putting device based on a multilayer random hiddenfeature model is characterized in that the device comprises an advertisement data collection module used for collecting and storing advertisement behavior data of a user; a data conversion module which is used for converting the advertisement behavior data into a target matrix; a feature updating module which is used for initializing and updating related parameters involved in the user behavior feature matrix and the advertisement feature matrix, randomly generating weights and offsets based on the target matrix, and updating the behavior characteristics of each user by using an activation function to form a user behavior characteristic matrix; combining the user behavior characteristic matrix and the target matrix to obtain an advertisement characteristic matrix; and an advertisement recommendation module which is used for obtaining advertisement weights by utilizing the user behavior feature matrix and the advertisement feature matrix, and sorting the advertisement recommendation sequence of each user according to the advertisement weights; the method can be widely applied to various internet platforms.

The invention discloses an advertising placement method; in terms of modification, an image-text carrier face of a bestselling item is provided with at least two image-text pages for printing or posting corresponding merchandise information or advertisings; a boundary diagram is arranged between the corresponding image-text pages. An image-text carrier of a drink package is provided with at leasttwo image-text pages that may serve for printing or placing third-party advertisings in addition to its necessary information. As drinks are widely sold, the drinks may serve as an excellent advertising carrier. The advertising placement method has the advantages of simple structure, good convenience and high speed for popularization, and high advertising placement efficiency.

The invention provides a keyword advertisement matching method based on natural semantics, which comprises keywords obtaining user search and keywords analyzing the keywords based on the natural semantics to form a knowledge structure, wherein the knowledge structure is a knowledge structure signified by the combination of action and objects; the information type of the keywords of the knowledge structure is judged based on requirements of users; according to the obtained information type of the keywords of the knowledge structure through the judgment, a core keyword is extracted from the keywords of the knowledge structure and the core keyword is expanded, and then the keyword after expended is obtained; an advertisement is matched according to the priority levels of the core keyword and the keyword expanded and at least one advertisement link with an order of precedence is obtained; and then all advertisement links are displayed on return pages of a search results of users. The keyword advertisement matching method can accurately release advertisements required by users, so that releasing efficiency of the advertisements is improved.

The invention discloses a multimedia data acquisition method and system, and the method comprises the steps: building a correction model based on a historical multimedia data set and multimedia features, correcting the multimedia features through the correction model, and determining the multimedia data features; using a correction model to process and correct the current multimedia information to obtain data features of the current multimedia, and determining delivery user features; performing platform user set feature matching on the delivery platform based on the delivery user features to obtain a user information set; and performing multi-platform user feature collection according to the user information set, performing feature analysis on the user multi-platform information of each user to obtain a user analysis result, and judging whether the user analysis result conforms to the putting user feature or not to perform putting adjustment. The technical problems of unreliable user portraits and poor advertisement promotion and delivery effects caused by low multimedia data acquisition accuracy are solved. And the effects of putting the multimedia promotion content according to the user characteristics and improving the putting efficiency are achieved.