48results about How to "Improve ad serving efficiency" patented technology

The embodiment of the invention provides an advertisement serving method and device. The method comprises the steps that request data which is sent by a terminal and comprises a to-be-recognized imageis received, wherein the to-be-recognized image is obtained after the terminal performs screen capture on a video played in an application program; a figure recognition model is utilized to recognizethe to-be-recognized image, and a corresponding target figure name is obtained; and corresponding target advertising information is obtained according to the target figure name, and the target advertising information is returned to the terminal so that the terminal can serve the target advertising information at a corresponding advertising position. The device is used for executing the method. According to the embodiment, the to-be-recognized image is obtained by performing screen capture on the video, the figure recognition model is utilized to obtain the corresponding target figure name according to the to-be-recognized image, and the corresponding target advertising information is returned to the terminal according to the target figure name so that the terminal can serve the target advertising information. In this way, it is not needed to view and mark the video manually first, manual workload is lowered, and advertisement serving efficiency is improved.

The invention relates to an advertisement insertion method and system. The method includes: a WAP gateway sends a request data packet carrying user attribute and an original page to an advertisement server so as to request for advertisement insertion; the advertisement server analyzes the request data packet, an advertisement is inserted in the original page, and the advertisement inserted page is packaged into a response data packet returned to the WAP gateway; the WAP gateway analyzes the advertisement inserted page from the response data packet and returns the page to a terminal browser. The method has the advantages that an advertisement provider is independent of an operator and a content provider, the advertisement server is communicate with the WAP gateway through lightweight ICAP protocol, and advertisements are put through interaction of ICAP protocol data packets; the advertisement inserted by the advertisement server can be acquired from an advertisement control unit according users' preferences; accordingly, advertisement content is more professional and rich, the overall performance of the system is unaffected, and advertisement putting is more efficient.

The invention provides an advertisement pushing method and device. The method comprises the steps that a search keyword input by a user in a search box is acquired, and the keyword is sent to a server; advertisement data sent by the server and associated with the keyword is received; according to historical search keywords of the user and the advertisement data, advertisements are recommended in an advertisement recommendation box; and/or, when it is detected that the user opens the search box, advertisement recommendation information is displayed in the search box. Through the embodiment, advertisement serving efficiency can be improved.

The invention provides an advertisement pushing method, server and system, and the method comprises the steps of obtaining the reading content corresponding to a reading request sent by a client afterreceiving the reading request; analyzing the reading content and the behavior data, sent by the client, of the user during the reading process to obtain the emotion information of the user; judging whether to push an advertisement or not based on the emotion information; and if the advertisement information needs to be pushed, pushing the advertisement information related to the reading content to the client when receiving a next information flow list swiping request initiated by the client. According to the embodiment of the invention, whether the advertisement needs to be pushed or not canbe judged according to the emotion information of the user, and the advertisement needing to be pushed can be updated in real time according to different reading contents selected by the user, so thatthe advertisement putting efficiency is improved, and the user experience is improved.

The invention discloses an advertisement data processing method and device and a readable storage medium, and the method comprises the steps: receiving an advertisement plan uploaded by an advertisement putting party in an advertisement account, determining a target terminal based on the advertisement plan when an advertisement auditing party determines that the advertisement plan passes auditing,and putting an advertisement to the target terminal according to the advertisement plan. In the whole advertisement putting process, the advertisement putting party (advertiser) and the advertisementauditing party can be subjected to unified management based on the advertisement data processing method provided by the invention, so that the advertisement putting efficiency can be improved. In addition, an advertisement auditor needs to audit the advertisement plan in the advertisement putting process, so that the advertisement putting process is transparent. Meanwhile, the advertisement putting efficiency becomes high, the advertisement putting process becomes transparent, and the whole advertisement putting cost can be reduced.

The invention discloses an advertisement player system with an advertisement area increasing function. The advertisement player system comprises a hollow main box body, multiple sliding rails, auxiliary box bodies, a displayer and a processing module. The first outer surface of the main box body is provided with a main exhibition area. The multiple sliding rails are arranged in the inner space of the main box body and located at the bottom of the main box body in parallel. Each auxiliary box body is arranged on the corresponding sliding rail in a sliding mode. The processing module is provided with a counter, a timer and a storage device. A time section is preset in the timer, and the whole day is equally divided into 48 time sections, and the timer is started at the initial moment of each time section. The counter counts people flow within the current time section. When the people flow is not zero, according to the people flow within the current time section, the processing module searches for a product advertisement of a corresponding level and displays the product advertisement on the displayer. The advertisement player can automatically count the people flow within different time sections and automatically select the advertisements corresponding to the people flow, and therefore the advertisement injecting efficiency is improved.

The invention discloses an advertisement putting method, a client, a server and a system, relates to the technical field of communication, and mainly aims to solve the problems that manpower cost is wasted and a large amount of paper resources are consumed when marketing advertisements such as store information or preferential activities of merchants are sent to surrounding users through paper leaflets in the prior art. The method comprises the following steps: a server sends a Bluetooth broadcast through Bluetooth equipment; the client detects the Bluetooth broadcast sent by the Bluetooth device through the Bluetooth function module; when the Bluetooth broadcast is detected, sending an advertisement putting request; the server receives the advertisement putting request; judging whether the use state data conforms to the putting condition of the advertisement putting user or not according to the identity identification information; if yes, sending an advertisement putting request response; the client receives an advertisement putting request response; displaying the advertising content.

The invention provides a method for increasing the utilization rate of a cultural media advertising board. The method comprises the following steps of connecting an electronic advertising board main unit with the internet; setting the position used for positioning an electronic advertising board based on a GPS positioning module on the electronic advertising board host; arranging a camera on the electronic advertising board, which faces the crossing and is used for people to watch the crowd and the pedestrian volume in the electronic advertising board; setting the currently played advertisement content and playing deadline of the electronic advertising board, and setting the playing duration and needed cost of the electronic advertising board; accessing and viewing the position of the electronic advertising board through the internet; making a user choose the electronic advertising board to be put according to needs. The method for increasing the utilization rate of the cultural media advertising board reasonably utilizes internet resources, and provides using conditions of the electronic advertising board in real time on line, a company or unit which needs to put advertisements views relevant information of the advertising board through a network, selects the electronic advertising board to be put by the advertising company or unit itself according to needs, the manual labor is relieved, the negotiation time for two parties is shortened, and the cost of cultural media advertisements is reduced.

The invention discloses an advertisement inputting method and system for multiple video media platforms and electronic equipment, and the method comprises the steps: carrying out the pre-analysis of videos of a plurality of video media platforms, and obtaining the point position data of the video media platforms; establishing a mapping relationship between the advertisement scene label and the point locations of the plurality of video media platforms, and pushing the mapping relationship to the plurality of video media platforms; and delivering advertisement data to the plurality of video media platforms. By utilizing the method, the system and the electronic equipment provided by the invention, the advertisement putting and data analysis of multiple videos of multiple video media platforms can be simultaneously realized through one-time advertisement ordering, so that the labor cost and the working cost are greatly reduced, and the advertisement putting efficiency is obviously improved.

The invention relates to the field of artificial intelligence and intelligent medical treatment, and discloses a multi-channel advertisement putting method and device, equipment and a storage medium, which are used for improving the advertisement putting efficiency. The multi-channel advertisement delivery method comprises the following steps: obtaining delivery effect data and original delivery strategies of a plurality of channel advertisement delivery platforms; establishing an initial delivery effect funnel model of each channel advertisement delivery platform; comparing the initial delivery effect funnel model of each channel advertisement delivery platform to obtain an optimal delivery effect funnel model and a to-be-optimized event; adjusting a delivery crowd strategy, a bidding strategy and a material selection strategy in the original delivery strategy to obtain a target delivery strategy; and performing data format compatibility on the target delivery strategy to obtain a delivery strategy packet of each channel advertisement delivery platform, and distributing the delivery strategy packet to the corresponding channel advertisement delivery platform. In addition, the invention also relates to a block chain technology, and the putting strategy packet can be stored in a block chain node.

The invention relates to a multimedia advertisement self-service delivery method based on an intelligent commercial terminal. The invention relates to a multimedia advertisement self-service deliverymethod. The method comprises the following steps: (a) logging on a client end of an advertisement self-service delivery system; (b)selecting an advertisement placement place, a placement terminal, a placement time period and a placement time length; (c) uploading the multimedia advertising file to be launched; (d) generating an order and complete payment; (e) executing that order. The multimedia advertisement self-service delivery method provided by the invention solves the technical problem of accurate delivery of advertisements, improves the advertisement delivery ratio of customers, reducesthe operation cost of customers, and improves the advertisement delivery efficiency of customers.

The invention discloses a method and device for obtaining a target object flow in an elevator. The method comprises the steps that a target object in a target elevator is recognized, and a recognitionresult of the target object is obtained; data of the target object are determined according to the recognition result, wherein the data of the target object at least comprise an ID corresponding to the target object and a basic attribute of the target object; and the data of the target object are determined as the flow corresponding to the target object. According to the method and the device, the technical problem of low data acquisition efficiency caused by acquisition of the pedestrian flow or the pet flow in the elevator by a small sample questionnaire in related technologies is solved.

The invention discloses a multimedia data acquisition method and system, and the method comprises the steps: building a correction model based on a historical multimedia data set and multimedia features, correcting the multimedia features through the correction model, and determining the multimedia data features; using a correction model to process and correct the current multimedia information to obtain data features of the current multimedia, and determining delivery user features; performing platform user set feature matching on the delivery platform based on the delivery user features to obtain a user information set; and performing multi-platform user feature collection according to the user information set, performing feature analysis on the user multi-platform information of each user to obtain a user analysis result, and judging whether the user analysis result conforms to the putting user feature or not to perform putting adjustment. The technical problems of unreliable user portraits and poor advertisement promotion and delivery effects caused by low multimedia data acquisition accuracy are solved. And the effects of putting the multimedia promotion content according to the user characteristics and improving the putting efficiency are achieved.