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Content pushing method and device

A technology of content and content data, applied in the computer field, can solve the problems of reducing advertising benefits, failing to comprehensively consider user non-interesting information, and user harassment, etc., to achieve the effect of improving efficiency and improving efficiency.

Inactive Publication Date: 2018-10-19
SUZHOU DEEPLEAPER INFORMATION & TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0002] In the prior art, when the advertiser pushes the advertisement, it will consider the interests of the user, and push the relevant advertisement information to the user according to the interest of the user; The information that is not of interest to the user is not fully considered when the information is pushed, which leads to the fact that the pushed advertisement cannot more accurately match the user's intention at the time. At this time, the pushed advertisement may cause harassment to the user and reduce the effectiveness of advertising

Method used

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  • Content pushing method and device

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Embodiment Construction

[0031] In order to make the purpose, technical solutions and advantages of the embodiments of the present disclosure clearer, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present disclosure. Obviously, the described embodiments are only It is a part of the embodiments of the present disclosure, but not all of them. The components of the disclosed embodiments generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the present disclosure provided in the accompanying drawings is not intended to limit the scope of the claimed disclosure, but merely represents selected embodiments of the present disclosure. Based on the embodiments of the present disclosure, all other embodiments obtained by those ski...

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Abstract

The disclosure provides a content pushing method and a device, wherein the method includes: receiving feedback information sent by a terminal when a first user reads content, wherein the feedback information includes positive feedback information and negative feedback information; correcting the positive feedback information and the negative feedback information, analyzing the corrected positive feedback information and negative feedback information, and updating interest tags of the first user which are stored in a first user information database; after receiving an advertisement recommendation request sent by the terminal, obtaining content data associated with the interest tags of the user based on the interest tags of the user, and recommending the content data to the first user. The content pushing method provided by the embodiment of the disclosure can obtain the content in which the user is interested according to the real-time interest of the user, thereby realizing accurate recommendation to the user, and improving the efficiency of advertisement putting.

Description

technical field [0001] The present disclosure relates to the field of computer technology, and in particular, to a method and device for pushing content. Background technique [0002] In the prior art, when the advertiser pushes the advertisement, it will consider the interests of the user, and push the relevant advertisement information to the user according to the interest of the user; The information that is not of interest to the user is not fully considered when the information is pushed, which leads to the fact that the pushed advertisement cannot more accurately match the user's intention at the time. At this time, the pushed advertisement may cause harassment to the user and reduce the effectiveness of advertising. Contents of the invention [0003] In view of this, the purpose of the present disclosure is to provide a method and device for pushing content, so as to more accurately push the content that the user is interested in to the user. [0004] In a first a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04L29/08
CPCG06Q30/0251H04L67/55
Inventor 王冉李东军高思远刘昌宇曾越王琪孙小鹏郑天杨薛磊喜黄宇赵延亮王风雷霍尔查张颖李洋洋赵梦莎杨楠楠
Owner SUZHOU DEEPLEAPER INFORMATION & TECH CO LTD
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