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Advertising method and device

An advertising and advertising technology, applied in the computer field, can solve the problems of low advertising efficiency and low advertising accuracy, and achieve the effect of improving efficiency

Inactive Publication Date: 2015-06-10
CHINA UNITED NETWORK COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention provides an advertisement placement method and device, which are used to solve the problems of low accuracy and low advertisement placement efficiency in the prior art

Method used

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  • Advertising method and device
  • Advertising method and device
  • Advertising method and device

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Embodiment Construction

[0022] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0023] figure 1 A flow chart of an embodiment of the advertising delivery method provided by the present invention, such as figure 1 shown, including:

[0024] 101. Collect online data of users on the mobile Internet in real time.

[0025] The execution body of the advertisement delivery method provided by the present invention is an adver...

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Abstract

The invention relates to an advertising method and device. The method comprises collecting the Internet data of a user on the mobile Internet, identifying the Internet data through a preset webpage orientation identification library or a preset application identification library, determining the use label of the user, wherein the user label comprises a user identity, a webpage accessed by the user or an application used by the user, the access time or use time, and the type that the webpage or the application belongs to; according to the use label, counting the number of times of access or use of various types of webpages or applications by the user within a preset time period; according to the number of times of access or use of various types of webpages or applications by the user within the preset time period, determining the behavior characteristics of the user; according to the behavior characteristics of the user, determining that to which users advertisements are delivered, and what advertisements are delivered. Therefore, the advertisements can be delivered according to the interest of the users, and the advertising efficiency can be improved.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to an advertisement delivery method and device. Background technique [0002] In the prior art, the mobile communication device sends the mobile communication network event information to the conversion device by monitoring the mobile communication network event information that triggers advertisement delivery during the user operation process, and the conversion device indicates according to the network event information in the mobile communication network event information The information queries the locally stored information, determines the network event feature information corresponding to the network event indication information, obtains the matching advertisement according to the network event feature information, and delivers the advertisement to the mobile users involved in the mobile communication network event. [0003] However, in the prior art, the advertising service...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
Inventor 康旗赵广飞
Owner CHINA UNITED NETWORK COMM GRP CO LTD
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