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Keyword advertisement matching method based on natural semantics

A technology of natural semantics and matching method, applied in the field of keyword advertisement matching based on natural semantics, can solve the problems of low matching degree between advertisements and user keywords, reducing the efficiency of advertisement delivery, and inability of users to place advertisements, so as to improve the advertisement delivery. The effect of efficiency

Active Publication Date: 2015-03-25
GEO POLYMERIZATION (BEIJING) ARTIFICIAL INTELLIGENCE TECH CO LTD
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  • Claims
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AI Technical Summary

Problems solved by technology

[0003] In the prior art, when placing advertisements on user keywords, there is a problem of low matching between the placed advertisements and user keywords, so that the required advertisements cannot be delivered to users more accurately, which reduces the efficiency of advertisement placement

Method used

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  • Keyword advertisement matching method based on natural semantics

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Embodiment Construction

[0020] The present invention is described in detail below in conjunction with accompanying drawing:

[0021] like figure 1 As shown, the present invention provides a kind of keyword advertisement matching method based on natural semantics, comprising the following steps:

[0022] S1, obtaining keywords searched by the user;

[0023] Specifically, when a user performs a search, keywords searched by the user may be obtained through an Internet gateway.

[0024] S2, analyzing the keywords based on natural semantics to form keywords of a knowledge structure; wherein, the knowledge structure is a knowledge structure represented by a combination of an action and an object;

[0025] It should be noted that the knowledge structure represented by the combination of actions and objects refers to the knowledge structure represented by the relationship between actions and objects. For example, for the word "eat", it is the knowledge structure represented by the combination of actions an...

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Abstract

The invention provides a keyword advertisement matching method based on natural semantics, which comprises keywords obtaining user search and keywords analyzing the keywords based on the natural semantics to form a knowledge structure, wherein the knowledge structure is a knowledge structure signified by the combination of action and objects; the information type of the keywords of the knowledge structure is judged based on requirements of users; according to the obtained information type of the keywords of the knowledge structure through the judgment, a core keyword is extracted from the keywords of the knowledge structure and the core keyword is expanded, and then the keyword after expended is obtained; an advertisement is matched according to the priority levels of the core keyword and the keyword expanded and at least one advertisement link with an order of precedence is obtained; and then all advertisement links are displayed on return pages of a search results of users. The keyword advertisement matching method can accurately release advertisements required by users, so that releasing efficiency of the advertisements is improved.

Description

technical field [0001] The invention belongs to the technical field of Internet advertisement placement, and in particular relates to a keyword advertisement matching method based on natural semantics. Background technique [0002] Keyword advertising (adwords) is also called "keyword search". In simple terms, when a user uses a certain keyword to search, the advertisement content related to the keyword will appear on the search result page. The form of keyword advertisement is relatively simple, usually a text advertisement, which mainly includes the advertisement title, introduction, URL and other elements, and is generally separated from the natural search results on the search result page, such as Google, Baidu and other search engines adopt this mode. Because keyword advertising appears in a prominent position on the search result page when a specific keyword is retrieved, it is highly targeted and is known as a relatively cost-effective method of network promotion. ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
Inventor 段培力刘国清赵杰李春华丁立星
Owner GEO POLYMERIZATION (BEIJING) ARTIFICIAL INTELLIGENCE TECH CO LTD
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