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Multimedia data acquisition method and system

A technology of multimedia data and collection methods, applied in market data collection, data processing applications, neural learning methods, etc., can solve the problems of poor advertising promotion effect, low accuracy of multimedia data collection, and unreliable user portraits. To achieve the effect of improving reliability, improving efficiency and improving accuracy

Active Publication Date: 2022-04-22
北京鑫宇创世科技有限公司 +1
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  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] The purpose of this application is to provide a multimedia data collection method and system to solve the technical problems in the prior art that the accuracy of multimedia data collection is not high, resulting in unreliable user portraits and poor advertising promotion effects

Method used

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  • Multimedia data acquisition method and system
  • Multimedia data acquisition method and system

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Embodiment 1

[0035] Please refer to the attached figure 1, the embodiment of the present application provides a multimedia data acquisition method, the method comprising:

[0036] Step S100: Collect and obtain multi-platform historical multimedia data sets.

[0037] Specifically, the multi-platform is a video multimedia platform, such as Douyin, Kuaishou, Tencent, iQiyi, etc. The multimedia data set mainly includes information such as advertisement placement and recommended content. Corresponding multi-platform settings are required. For example, if the multimedia content currently being launched or promoted is aimed at short video platforms such as Douyin and Kuaishou, the multi-platform is a short video platform, and the multimedia playback data of each platform is required. All-round data collection, including video, image, audio, text, playback time, duration, playback platform, etc.

[0038] Step S200: Perform feature algorithm matching according to the historical multimedia data se...

Embodiment 2

[0066] Based on the same inventive concept as the method for collecting multimedia data in the foregoing embodiments, the present invention also provides a system for collecting multimedia data. Please refer to the attached figure 2 , the system includes:

[0067] The first obtaining unit 11, the first obtaining unit 11 is used to collect and obtain multi-platform historical multimedia data sets;

[0068] The second obtaining unit 12, the second obtaining unit 12 is used to perform feature algorithm matching according to the historical multimedia data set, and use the matching determined feature algorithm to perform feature extraction to obtain multimedia features;

[0069] A first execution unit 13, the first execution unit 13 is configured to construct a correction model based on the historical multimedia data set and the multimedia features, correct the multimedia features through the correction model, and determine multimedia data features;

[0070] The second execution ...

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Abstract

The invention discloses a multimedia data acquisition method and system, and the method comprises the steps: building a correction model based on a historical multimedia data set and multimedia features, correcting the multimedia features through the correction model, and determining the multimedia data features; using a correction model to process and correct the current multimedia information to obtain data features of the current multimedia, and determining delivery user features; performing platform user set feature matching on the delivery platform based on the delivery user features to obtain a user information set; and performing multi-platform user feature collection according to the user information set, performing feature analysis on the user multi-platform information of each user to obtain a user analysis result, and judging whether the user analysis result conforms to the putting user feature or not to perform putting adjustment. The technical problems of unreliable user portraits and poor advertisement promotion and delivery effects caused by low multimedia data acquisition accuracy are solved. And the effects of putting the multimedia promotion content according to the user characteristics and improving the putting efficiency are achieved.

Description

technical field [0001] The present application relates to the technical field of multimedia data analysis, in particular to a method and system for collecting multimedia data. Background technique [0002] With the development of multimedia platforms such as Internet video social networking, more and more users use the platform for short video production, film and television viewing, e-reading and other operations. Advertising on multimedia platforms is also following the development. How to collect customer information? Determining the target groups for multimedia advertisements is crucial to the effectiveness of advertisements and affects the effects of advertisements. Usually, big data is used to analyze the characteristics of customers in advertising. From the analysis of age, hobbies, and viewing records, the customer data collected by big data is not targeted, and there are inaccurate customer characteristic portraits, which leads to the problem of poor advertising eff...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06N3/08
CPCG06Q30/0271G06Q30/0255G06Q30/0277G06Q30/0201G06N3/08
Inventor 易星
Owner 北京鑫宇创世科技有限公司
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