Intelligent medium management system based on VOC vehicle owner big data platform

A big data platform and management system technology, applied in the field of intelligent media management system, can solve the problems of low advertising delivery efficiency and inability to adjust the order of advertising delivery by user groups.

Active Publication Date: 2021-09-14
安徽西柚酷媒信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In order to solve the problem that the advertising delivery efficiency of existing advertising delivery equipment is low and the order of advertisement delivery cannot be adjusted for user groups, the present invention provides an intelligent media management system based on the VOC car owner big data platform

Method used

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  • Intelligent medium management system based on VOC vehicle owner big data platform
  • Intelligent medium management system based on VOC vehicle owner big data platform
  • Intelligent medium management system based on VOC vehicle owner big data platform

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0057] This embodiment provides an intelligent media management system based on the big data platform of VOC car owners. The intelligent media management system is used to obtain the matching degree between the current user and the advertisement to be placed, and then adjust the advertisement playing sequence list. In this example, if figure 1 As shown, the intelligent media management system includes: a keyword extraction module, a historical user information query module, a user type classification module, a user label establishment module, an identity feature identification module, a target portrait data set establishment module, and an advertisement playback sequence list adjustment module.

[0058] Wherein, the keyword extraction module is used to extract the keyword data set associated with each advertisement in the advertisement playing sequence list, and the characteristic data in the keyword data set are a plurality of preset keywords related to the content of the adve...

Embodiment 2

[0109] This embodiment provides an advertisement analysis database containing a plurality of historical user data. The advertisement analysis database is the advertisement analysis database mentioned in Embodiment 1. The data in the advertising analysis database realizes accurate portraits of users' interests and hobbies; thus, it is possible to carry out precise advertising targeting marketing to users.

[0110] The data in the advertising analysis database is mainly obtained by identifying the user's identity characteristics in scenarios such as elevators, garages, and shopping malls, and analyzing the evaluation results of users' acceptance of video advertisements. The data in the advertising analysis database mainly includes the following aspects:

[0111] (1) The user's facial features; this feature is mainly used to distinguish the identities of different users and serves as the user's unique identity mark. At the same time, the advertising analysis database also assign...

Embodiment 3

[0174] This embodiment provides a system for creating an advertisement analysis database. The creation system adopts the method for creating an advertisement analysis database included in Embodiment 2 to realize the process of creating and updating the advertisement analysis database.

[0175] like Figure 8 As shown, the creation system includes: historical user query module, advertisement feature data extraction module, user feedback data extraction module, face recognition module, image recognition module, voice recognition module, video action recognition module, user label establishment module, recognition evaluation Value calculation module, and database creation module.

[0176]Among them, the historical user query module is used to query an advertisement analysis database, and extract the user portrait data sets of historical users collected therein; the user portrait data set includes facial feature data and user tags of each historical user, and the user tags include...

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Abstract

The invention belongs to the field of big data processing, and particularly relates to an intelligent medium management system based on a VOC vehicle owner big data platform. The intelligent medium management system is used for obtaining the matching degree between a current user and an advertisement to be delivered, and then adjusting an advertisement playing sequence table. The intelligent medium management system comprises a keyword extraction module, a historical user information query module, a user type classification module, a user tag establishment module, an identity feature recognition module, a target portrait data set establishment module and an advertisement playing sequence table adjustment module. The logic of the adjusting method adopted by the system comprises the steps of obtaining a user label of a current user; establishing a target portrait data set of the current user group according to the user tags; and finally, adjusting the playing sequence of the advertisements in the advertisement playing sequence table according to the matching degree of the target portrait data set and the advertisements. According to the invention, the problems that the advertisement putting efficiency of the existing advertisement putting equipment is low and the advertisement putting sequence cannot be adjusted for the user group are solved.

Description

technical field [0001] The invention belongs to the field of big data processing, and in particular relates to an intelligent media management system based on a VOC car owner cloud big data platform. Background technique [0002] In scenarios such as elevators, shopping malls, garages, and subway stations, almost all of them are equipped with a large number of advertising delivery devices for playing advertisements. These devices loop a built-in ad video. Existing advertisement delivery devices can only play the advertisements in the server according to a fixed playing order, and cannot adjust the order of playing the advertisements or the content of the advertisements for different users. If the content to be played needs to be replaced, the relevant device management personnel need to manually switch or update the content played by the device remotely or on site. This makes it impossible for the advertising delivery device to accurately deliver to different users, and ma...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/215G06F16/2455G06K9/00H04L29/06H04L29/08
CPCG06Q30/0269G06Q30/0265G06F16/215G06F16/2455H04L63/0861H04L67/025
Inventor 苏娟吴育怀汪功林陈孝君梁雨菲
Owner 安徽西柚酷媒信息科技有限公司
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