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Method for establishing user portrait

A user and portrait technology, which is applied in special data processing applications, website content management, instruments, etc., can solve the problems that user portraits cannot reflect the full picture of users well, and user online data analysis is incomplete and inaccurate.

Inactive Publication Date: 2017-03-15
NAT COMP NETWORK & INFORMATION SECURITY MANAGEMENT CENT
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, in the existing methods for constructing user portraits, the analysis of user online data is not comprehensive and accurate, resulting in the construction of user portraits that cannot reflect the overall picture of users well, and cannot meet the needs of advertising operators or enterprises to find accurate users

Method used

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  • Method for establishing user portrait
  • Method for establishing user portrait
  • Method for establishing user portrait

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0019] see figure 1 , figure 1 It is a flow chart of a method for constructing a user portrait provided by an embodiment of the present invention. The implementation of the following method is based on a system for constructing a user portrait. The system for constructing a user portrait can be implemented in the form of hardware or in the form of a software functional unit Implementation, as shown in the figure, the method for constructing a user portrait in this embodiment includes:

[0020] S11: Obtain and preprocess log data of the user's Internet access.

[0021] The device for constructing user portraits acquires raw data by connecting with peripheral systems, or collects user Internet access log data in real time through optical splitting equipment connected with operators. Among them, the user's Internet access log data includes, but is not limited to, mobile Internet access log data, wired and wireless Internet access log data, and the like.

[0022] Preprocessing ...

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Abstract

The invention discloses a method for establishing a user portrait. The method for establishing the user portrait comprises the steps that Internet surfing log data of a user is acquired and pre-processed; characteristic extraction is conducted to the pre-processed Internet surfing log data, and attribute characteristics of the user are obtained; then, based on label classification traded by an established multi-dimensional characteristic library, matching is conducted in the multi-dimensional characteristic library according to the user's attribute characteristics; a multi-dimensional attribute label of the user is obtained; and the user portrait is established according to the multi-dimensional attribute label. In this way, the method disclosed by the invention can be used to establish the holographic multi-dimensional user portrait. Hence, operations / enterprises / companies can release advertisements rapidly and accurately, and consumption behaviors of user groups can be recommended.

Description

technical field [0001] The invention relates to a method for constructing a user portrait. Background technique [0002] User portraits, that is, labeling of user information, is to perfectly abstract a complete picture of users after collecting and analyzing the data of the main information of users such as social attributes, living habits, and consumption behaviors, which supports big data applications such as personalized recommendations and automated marketing. basic way. User portraits provide a sufficient information base for companies or enterprises, and can help enterprises quickly find accurate user groups and broader feedback information such as user needs. [0003] However, in the existing methods for constructing user portraits, the analysis of user online data is incomplete and inaccurate. As a result, the constructed user portraits cannot reflect the overall picture of users well, and cannot meet the needs of advertising operators or enterprises to find accura...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/958G06F16/337
Inventor 陈训逊王博黄亮王东安薛晨刘阳宁曼
Owner NAT COMP NETWORK & INFORMATION SECURITY MANAGEMENT CENT
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