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Advertisement inputting method and system for multiple video media platforms and electronic equipment

A multi-video and platform technology, applied in marketing and other directions, can solve problems such as different system architectures, achieve the effect of improving efficiency and reducing labor costs

Pending Publication Date: 2019-06-07
SHANGHAI JILIAN NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, the traditional advertising technology on the market is generally customized for a certain video media platform (such as Youku, iQiyi, Tencent Video, Mango TV, etc.), because the system architecture of different media platforms is different. As a result, if you want to advertise on multiple media platforms, you need to repeatedly submit creatives to the delivery systems of different platforms; in addition, the traditional media delivery technology is customized for different media platforms, and you need to repeatedly set advertising delivery strategies: such as geographical restrictions, Frequency control; moreover, the delivery data of each platform of the traditional advertising delivery technology is independent of each other, and can only be aggregated and analyzed through manual statistics to obtain a change in the follow-up advertising delivery strategy: whether this platform needs increments and whether another platform needs decrease

Method used

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  • Advertisement inputting method and system for multiple video media platforms and electronic equipment
  • Advertisement inputting method and system for multiple video media platforms and electronic equipment
  • Advertisement inputting method and system for multiple video media platforms and electronic equipment

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Experimental program
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Embodiment Construction

[0022] see figure 1 , figure 1 It shows an implementation manner of placing advertisements on a multi-video media platform, and the process of placing advertisements on a multi-video media platform may specifically include:

[0023] S10, start the processing flow.

[0024] S11, pre-analysis of platform point data.

[0025] In this embodiment, at first, the video advertisements of each video media platform are pre-analyzed, and the mapping relationship between the advertisement scene label and the advertisement point is obtained, wherein the advertisement point data of the video media platform includes a platform ID, a video ID, a point ID, Point start time, point duration and other data. With the mapping relationship between labels and advertising spots, you only need to associate labels when placing subsequent advertisement orders, and you don’t need to care about multiple platforms.

[0026] S12, placing an advertisement order.

[0027] The advertisement order process o...

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Abstract

The invention discloses an advertisement inputting method and system for multiple video media platforms and electronic equipment, and the method comprises the steps: carrying out the pre-analysis of videos of a plurality of video media platforms, and obtaining the point position data of the video media platforms; establishing a mapping relationship between the advertisement scene label and the point locations of the plurality of video media platforms, and pushing the mapping relationship to the plurality of video media platforms; and delivering advertisement data to the plurality of video media platforms. By utilizing the method, the system and the electronic equipment provided by the invention, the advertisement putting and data analysis of multiple videos of multiple video media platforms can be simultaneously realized through one-time advertisement ordering, so that the labor cost and the working cost are greatly reduced, and the advertisement putting efficiency is obviously improved.

Description

technical field [0001] The invention relates to the technical field of advertisement placement, in particular to a method, system and electronic equipment for placing advertisements on a multi-video media platform. Background technique [0002] At present, the traditional advertising technology on the market is generally customized for a certain video media platform (such as Youku, iQiyi, Tencent Video, Mango TV, etc.), because the system architecture of different media platforms is different. As a result, if you want to advertise on multiple media platforms, you need to repeatedly submit creatives to the delivery systems of different platforms; in addition, the traditional media delivery technology is customized for different media platforms, and you need to repeatedly set advertising delivery strategies: such as geographical restrictions, Frequency control; in addition, the delivery data of each platform of the traditional advertising delivery technology is independent of ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 罗明杨婕
Owner SHANGHAI JILIAN NETWORK TECH CO LTD
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