Advertisement serving method, device and server, computer equipment and readable medium

Abstract

The invention provides an advertisement serving method, device and server, computer equipment and a readable medium. The method comprises steps that an identifier of a mobile terminal in a preset region scope surrounding advertisement display equipment is detected; an advertisement request containing the identifier of the mobile terminal and an identifier of the advertisement display equipment is sent to an online advertisement serving server to facilitate the advertisement serving server to acquire the target characteristic information of audience users corresponding to the identifier of the mobile terminal from a pre-generated characteristic information database according to the identifier of the mobile terminal; a corresponding target advertisement is acquired from a pre-generated advertisement material database according to the target characteristic information; a target advertisement corresponding to the target characteristic information is pushed to the corresponding advertisement display equipment according to the identifier of the advertisement display equipment. The method is advantaged in that the target advertisement push mode has strong pertinence, interests of the audience users for advertisements can be improved, actual advertisement goals can be realized, advertisement serving efficiency can be effectively improved, and the advertisement serving effect is enhanced.

Description

【Technical field】 [0001] The invention relates to the technical field of electronic advertisement, in particular to an advertisement delivery method, device, server, computer equipment and readable medium. 【Background technique】 [0002] With the development of science and technology, the forms of advertisements are also advancing with the times, gradually developing from traditional paper advertisements to electronic advertisements. [0003] Most of the existing electronic advertisements use an advertisement display device to play pictures or video advertisements. In order to attract users' attention and achieve the effect of advertising, existing advertising display devices are mostly installed in places with relatively dense pedestrians such as office buildings or shopping malls. After the advertiser purchases the delivery service from the electronic advertising service provider, the electronic advertising service provider can place the advertiser's advertisement on the ...

AI Technical Summary

Problems solved by technology

[0004] Advertisement display devices in the prior art place advertisements in a rough way, without considering the needs of the audience, and randomly place any advertisement that the advertiser wants to place, and the audience users around the advertisement display device only passively receive advertisements that are not highly relevant , unable to achieve the true purpose of the advertisement, resulting in a very poor effect of advertisement delivery

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