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Advertisement serving method, device and server, computer equipment and readable medium

An advertisement placement and server technology, which is applied in the field of computer equipment, readable media, devices, advertisement placement methods, and servers, can solve the problems that the true purpose of advertisements cannot be achieved, the way of placing advertisements is rough, and the advertisements with low relevance, etc. Achieve the effect of enhancing advertising delivery, improving advertising efficiency, and strong pertinence

Inactive Publication Date: 2017-09-29
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Advertisement display devices in the prior art place advertisements in a rough way, without considering the needs of the audience, and randomly place any advertisement that the advertiser wants to place, and the audience users around the advertisement display device only passively receive advertisements that are not highly relevant , unable to achieve the true purpose of the advertisement, resulting in a very poor effect of advertisement delivery

Method used

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  • Advertisement serving method, device and server, computer equipment and readable medium
  • Advertisement serving method, device and server, computer equipment and readable medium
  • Advertisement serving method, device and server, computer equipment and readable medium

Examples

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Embodiment Construction

[0041] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0042] figure 1 It is a flow chart of Embodiment 1 of the advertisement placing method of the present invention. like figure 1 As shown, the advertisement delivery method of this embodiment may specifically include the following steps:

[0043] 100. Detecting the identification of the mobile terminal within the preset area around the advertisement display device;

[0044] The execution subject of the advertisement delivery method of this embodiment may be a processing device for offline advertisement delivery, and the device may be installed inside the advertisement display device or within a certain area around the outside of the advertisement display device, so as to be able to detect the advertising display device The identifiers of the mobi...

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Abstract

The invention provides an advertisement serving method, device and server, computer equipment and a readable medium. The method comprises steps that an identifier of a mobile terminal in a preset region scope surrounding advertisement display equipment is detected; an advertisement request containing the identifier of the mobile terminal and an identifier of the advertisement display equipment is sent to an online advertisement serving server to facilitate the advertisement serving server to acquire the target characteristic information of audience users corresponding to the identifier of the mobile terminal from a pre-generated characteristic information database according to the identifier of the mobile terminal; a corresponding target advertisement is acquired from a pre-generated advertisement material database according to the target characteristic information; a target advertisement corresponding to the target characteristic information is pushed to the corresponding advertisement display equipment according to the identifier of the advertisement display equipment. The method is advantaged in that the target advertisement push mode has strong pertinence, interests of the audience users for advertisements can be improved, actual advertisement goals can be realized, advertisement serving efficiency can be effectively improved, and the advertisement serving effect is enhanced.

Description

【Technical field】 [0001] The invention relates to the technical field of electronic advertisement, in particular to an advertisement delivery method, device, server, computer equipment and readable medium. 【Background technique】 [0002] With the development of science and technology, the forms of advertisements are also advancing with the times, gradually developing from traditional paper advertisements to electronic advertisements. [0003] Most of the existing electronic advertisements use an advertisement display device to play pictures or video advertisements. In order to attract users' attention and achieve the effect of advertising, existing advertising display devices are mostly installed in places with relatively dense pedestrians such as office buildings or shopping malls. After the advertiser purchases the delivery service from the electronic advertising service provider, the electronic advertising service provider can place the advertiser's advertisement on the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0277
Inventor 王崇杰
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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