An
end to end system and method for cloud based delivery of content and floating display of the content on a
mobile device is presented. The
system and method presented are suitable to delivery of any type of
mobile content but are particularly adapted for delivery and distribution of mobile advertising, coupons and other promotional material. The
mobile device is arranged to receive content from a
content server via the cloud and display the content in a real time, non-intrusive floating bubble over the mobile devices currently active screen layer on the devices
graphical display. The floating bubbles are simulated through the acquisition of a screen shot of a currently active
mobile app, overlaying a bubble over the screen shot, and then presenting the composite image in a series of frames to simulate motion of the bubble ad over the previously top layer screen. As the bubble is presented on the screen, the
mobile device reacts to the user's touch such that if the user touches a floating bubble a variety of choices may be presented, including full screen display of the bubble advertisement or content, sharing the content with friends through social networking or email, or calling or contacting the advertiser. If the user touches elsewhere the mobile device reverts to the previously active app. The
system is further arranged to provide that the delivered content be targeted to users through a variety of features including user selection of content they wish to receive, user location,
time of day, weather, past interest history and / or a combination of those criteria.