The present application discloses a content recommendation method, apparatus, device, storage medium and product, which are applied to a first recommendation
system and belong to the field of
artificial intelligence technology. The above method includes: obtaining an external
signal corresponding to a
multimedia object, the above external
signal is the result obtained by predicting the recommendation information of the above
multimedia object based on the content recommendation data in at least one second recommendation
system, and any of the above second recommendation systems is a recommendation
system different from the above first recommendation system; extracting
modal information of at least one dimension of the above
multimedia object to obtain
modal feature information corresponding to the above
multimedia object; determining the recommendation strategy of the above
multimedia object based on the above external
signal and the above
modal feature information; and recommending the above
multimedia object based on the above recommendation strategy. In the technical solution provided in the embodiment of the present application, the recommendation effect can be significantly improved by introducing external signals.