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Mobile terminal advertisement delivery method based on geographical position

A mobile terminal and advertisement delivery technology, which is used in location-based services, power management, data processing applications, etc., can solve problems such as low advertising coverage, limitations of advertising APPs, and complexity of receiving conditions, so as to improve communication efficiency, improve the efficiency of advertising, and reduce the burden

Inactive Publication Date: 2016-06-08
仲蕊
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0018] The purpose of the present invention is to provide a mobile terminal advertisement delivery method based on geographical location, to solve the technical problems of the limitations of receiving advertisement APP, the complexity of receiving conditions and the low coverage of advertisement transmission due to the amount of APP installation, and also to solve the problem of mobile terminal advertising. The terminal will not perform analysis in the face of the command sent by the switch to establish a communication link, which saves power

Method used

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  • Mobile terminal advertisement delivery method based on geographical position
  • Mobile terminal advertisement delivery method based on geographical position

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0055] Such as figure 1 As shown, the location-based mobile terminal advertisement delivery method of the present invention has the following specific steps:

[0056] Step 1: The server receives and stores material information;

[0057] Step 2: The server formats the material information;

[0058] Step 3: Set the delivery scope of material information in the server;

[0059] Step 4: The server associates the material information with the delivery scope;

[0060] Step 5: When the mobile terminal enters the delivery range, the terminal software running in the mobile terminal sends request information to the server;

[0061] Step 6: The server screens the material information within the delivery range according to the request information;

[0062] Step 7: The server delivers the filtered material information to the terminal software running in the mobile terminal.

[0063] Specifically, the advertiser uploads the creative material to be delivered to the server, and the serve...

Embodiment 2

[0065] Such as figure 2 As shown, the location-based mobile terminal advertisement delivery method of the present invention has the following specific steps:

[0066] Step A1: The server receives and stores material information;

[0067] Step A2: The server generates material information of different sizes and contents according to different display positions of the material information in the terminal software;

[0068] Step A3: Set the delivery scope of the material information in the server;

[0069] Step A4: The server associates the material information with the delivery scope;

[0070] Step A5: When the mobile terminal enters the delivery range, the terminal software running in the mobile terminal sends request information to the server;

[0071] Step A6: The server performs deduplication processing on the mobile terminal sending the request information according to the request information;

[0072] If the material has been delivered to the mobile terminal, return t...

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Abstract

The invention discloses a mobile terminal advertisement delivery method based on a geographical position. The mobile terminal advertisement delivery method comprises the following specific steps: a step 1: a server receives and stores material information; a step 2: the server formats the material information; a step 3: a material information delivery range is set in the server; a step 4: the server associates the material information with the delivery range; a step 5: when a mobile terminal enters the delivery range, terminal software in the mobile terminal sends request information to the server; a step 6: the server screens the material information with the delivery range according to the request information; and a step 7: the server delivers the screened material information to the terminal software in the mobile terminal. The mobile terminal advertisement delivery method disclosed by the invention can be used for realizing the technical effects of delivering the advertisement without being limited by the terminal software per se, delivering appropriate advertisement according to demand, improving the advertisement delivery and saving electricity.

Description

technical field [0001] The invention relates to a geographical location-based mobile terminal advertisement delivery method. Background technique [0002] At present, China's mobile Internet technology and application development speed is leading the world. The rapid development of mobile Internet has promoted the rapid technological innovation of advertising and marketing industries and the change of media forms. [0003] The advertising delivery model in the field of advertising and marketing, from the initial paper media, outdoor and other print media to the network (PC) media around 2000, has now begun to fully adapt to the mobile Internet (including mobile phones / tablets / smart watches and other portable mobile phones) smart device) media transfer. [0004] In terms of market size, according to data from authoritative organizations, global mobile advertising revenue will reach US$70 billion in 2015, and the overall revenue is expected to exceed US$100 billion in 2016. T...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04W4/02H04W52/02G06Q30/02
CPCH04W4/025H04W52/0225G06Q30/0261H04L67/52H04L67/60Y02D30/70
Inventor 仲蕊
Owner 仲蕊
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