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Advertisement putting method, advertisement putting platform, electronic equipment and storage medium

It is an advertising delivery and platform technology, which is applied in the direction of advertising, electronic digital data processing, and special data processing applications, etc. It can solve the problems of lack of user interest data on the advertising delivery platform and targeted delivery of user advertisements that cannot be used in media applications, and achieve the goal of ensuring efficiency Effect

Active Publication Date: 2020-05-19
BAIDU INT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This type of advertisement requires the ad delivery platform to be able to provide accurate ad targeting for users of media applications. However, due to the lack of interest data of relevant users on the ad delivery platform, it is impossible to target advertisements to users of media applications.

Method used

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  • Advertisement putting method, advertisement putting platform, electronic equipment and storage medium
  • Advertisement putting method, advertisement putting platform, electronic equipment and storage medium
  • Advertisement putting method, advertisement putting platform, electronic equipment and storage medium

Examples

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Embodiment Construction

[0044] Exemplary embodiments of the present application are described below with reference to the accompanying drawings, which include various details of the embodiments of the present application to facilitate understanding, and should be considered as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted from the following description for clarity and conciseness.

[0045] figure 1 This is a schematic diagram of the first embodiment of the present application. like figure 1 As shown, the advertisement placement method of this embodiment may specifically include the following steps:

[0046] S101. Acquire an identifier of at least one target advertiser registered on an advertisement delivery platform and related to a medi...

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PUM

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Abstract

The invention discloses an advertisement putting method, an advertisement putting platform, electronic equipment and a storage medium, and relates to the technical field of information pushing. The method comprises the following steps: acquiring an identifier of at least one target advertiser registered on an advertisement putting platform and related to a media application used for putting an advertisement; acquiring an information word of each target advertiser; acquiring a plurality of target information words used for advertisement putting based on the information words of all the target advertisers; and delivering advertisement resources corresponding to the target information words to the media application. The defects in the prior art can be overcome, the technical scheme that the advertisement delivery platform can directionally deliver the advertisement when the interest data of the user of the media application cannot be obtained is provided, and the method and the platform can be applied to alliance advertisement delivery scenes. The advertisement resources interested by the user of the media application can be directionally put to the media application, and the advertisement putting efficiency is ensured.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to the field of information push, and in particular to an advertisement delivery method, platform, electronic device and storage medium. Background technique [0002] Advertising targeting technology refers to the technology of screening advertising audiences, that is, the display of advertisements is determined according to the visitor, and the advanced advertising management system can provide a variety of targeting methods. Targeting can choose different advertisements to display according to the visitor's industry, geographic area, job title, etc. Good advertising targeting technology can accurately target advertising audiences, and deliver advertisements that are interested in them according to user preferences, thereby improving advertising effectiveness. [0003] Affiliate advertisements refer to advertisements of registered advertisers placed by an advertisement...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/02
CPCG06F16/9535G06Q30/0271Y02D10/00
Inventor 余韬高春旭
Owner BAIDU INT TECH (SHENZHEN) CO LTD
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