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Advertisement resource integration platform

A resource integration and advertising technology, applied in the field of advertising resource integration platform, can solve the problem of lack of advertising integration links

Active Publication Date: 2020-05-19
浙江致梦大数据有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current various advertising platforms operate independently and lack the integration link of advertising

Method used

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  • Advertisement resource integration platform
  • Advertisement resource integration platform
  • Advertisement resource integration platform

Examples

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Embodiment Construction

[0040] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them. Based on the embodiments in the present application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present application.

[0041] It should be noted that the terms "first" and "second" in the description and claims of the present application and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the application described herein can be practiced in sequences other than those illustrated or des...

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Abstract

The invention discloses an advertisement resource integration platform, which comprises a front-end server and an advertisement server, and is characterized in that the front-end server comprises an advertisement plan management module for newly adding or dynamically modifying an advertisement plan, and the advertisement plan comprises an advertisement putting theme, advertisement putting funds and an advertisement putting region; the advertisement creativity management module is used for designing advertisement creativity and sending the advertisement creativity to each delivery platform, sothat each delivery platform delivers the advertisement to a target user of the advertisement; the advertisement consumption management module is used for managing fund-related data generated in the advertisement putting process; and the advertisement keyword management module is used for managing advertisement keywords. According to the invention, the integration of advertisement resources and theprecise directional delivery of advertisements can be realized.

Description

technical field [0001] This application relates to the field of advertising data processing, in particular to an advertising resource integration platform. Background technique [0002] Advertising is an indispensable information element in people's lives. All major platforms and websites use advertising to generate revenue and provide users with various conveniences. However, the current various advertising platforms operate independently and lack the integration link of advertising. Contents of the invention [0003] In order to integrate advertising resources and facilitate users to place advertisements, an embodiment of the present invention provides an advertising resource integration platform. [0004] An advertising resource integration platform, the platform includes a front-end server: [0005] The front-end server includes: [0006] The advertising plan management module is used to add or dynamically modify the advertising plan, the advertising plan includes t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0201Y02D10/00
Inventor 陈方之
Owner 浙江致梦大数据有限公司
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