A method and system for targeted delivery of taxi advertisements based on geographic location

Abstract

The method and system for targeted taxi advertising based on geographic location provided by the present invention include: classifying and labeling the advertising materials to be placed in taxis to obtain different labeled advertising materials; obtaining the advertising placement scenarios and characteristic attributes of the advertising placement scenarios of the regional geographic location information of the taxi operating city in real time according to the advertising location database; obtaining the geographic location information of the taxi in real time, and matching the geographic location information with the regional geographic location information; determining the target advertising placement scenario of the geographic location information according to the matching result, and performing targeted advertising placement according to the characteristic attributes of the target placement scenario and the labeled advertising materials. The method realizes the targeted placement of advertising, expands the influence of advertising, stimulates the consumption demand of consumers, improves the conversion rate from advertising placement to purchase, and can help advertisers to carry out targeted advertising placement more efficiently.

Description

Technical Field

[0001] The present invention relates to the technical field of advertisement placement, and in particular to a method and system for targeted placement of taxi advertisements based on geographic location. Background Art

[0002] With the diversification of outdoor advertising forms, outdoor advertising is applicable to more and more scenarios, and taxi projection and LED screen advertising are gradually emerging.

[0003] At present, as far as the existing technology is concerned, if advertisers want to expand the influence of their advertisements and increase the purchasing power of the advertised products, they usually purchase the time slots for their advertisements in taxis to achieve continuous and cyclic broadcasting of their advertisements.

[0004] But there are many disadvantages to the continuous looping of ads:

[0005] (1) It is impossible to place targeted advertisements. When advertisements are placed among people who have insufficient consumption capacity or no consumption desire, the advertising influence is insufficient.

[0006] (2) It is unable to stimulate consumer demand, and the conversion rate from advertising to purchase is low. Summary of the invention

[0007] In order to solve the technical problems in the prior art that advertising cannot be targeted, has low influence and low conversion rate, the present invention provides a method for targeted taxi advertising based on geographic location, which places corresponding advertisements based on people in geographical locations, thereby achieving targeted advertising, expanding the influence of advertising, stimulating consumers' consumption needs, and improving the conversion rate from advertising to purchase, which can help advertisers to carry out targeted advertising more efficiently.

[0008] The present invention provides a method for targeted delivery of taxi advertisements based on geographic location, comprising:

[0009] S1: Classify and label the taxi advertising materials to be placed, and obtain advertising materials with different labels;

[0010] S2: According to the advertising location database, the advertising placement scenario of the regional geographical location information of the taxi operating city is obtained in real time, and the characteristic attributes of the advertising placement scenario are obtained in real time based on the advertising placement scenario;

[0011] S3: Acquire the geographic location information of the taxi in real time, and match the geographic location information with the regional geographic location information;

[0012] S4: According to the matching result of step S3, the target advertisement delivery scene of the geographic location information is determined, and targeted advertisement delivery is performed according to the characteristic attributes of the target delivery scene and the tagged advertisement material.

[0013] In the above taxi advertisement targeted delivery method, the step S1 specifically includes:

[0014] S11: Identify the advertisement content of the advertisement material to be placed, wherein the advertisement content includes the advertiser, product name, brand name and product features;

[0015] S12: Determine the price of the product in the advertisement material to be placed according to the advertisement content;

[0016] S13: Classifying the commodities in the advertisement material to be placed based on the advertisement content and the commodity prices;

[0017] S14: adding labels to the classification results of step S13 in combination with crowd portrait attributes and consumption attributes to obtain different label advertising materials.

[0018] The above taxi advertisement targeted delivery method, wherein the step S2 further includes:

[0019] An advertisement location database is constructed, wherein the advertisement location database includes regional geographic location information, advertisement delivery scenarios corresponding to the regional geographic location information, and characteristic attributes of the advertisement delivery scenarios.

[0020] In the above taxi advertising targeted delivery method, the characteristic attributes of the advertising delivery scene in step S2 include:

[0021] Crowd portrait attributes and consumption attributes.

[0022] In the above taxi advertisement targeting method, the step S4 specifically includes:

[0023] S41: According to the matching result of step S3, based on the regional geographic location information and the advertising location database, a set of advertising delivery scenarios within a preset distance centered on the geographic location information is obtained;

[0024] S42: Determine the advertising delivery scenario with the largest proportion in the advertising delivery scenario concentration;

[0025] S43: determining the advertising delivery scene with the shortest distance from the geographic location information among the advertising delivery scenes with the largest proportion, and taking the advertising delivery scene with the shortest distance as the target advertising delivery scene;

[0026] S44: determining a target label advertising material according to the characteristic attributes of the target delivery scenario and the label advertising material;

[0027] S45: Targeted advertising delivery is performed based on the target label advertising material.

[0028] The present invention also provides a taxi advertisement directional delivery system based on geographic location, comprising:

[0029] A classification label unit is used to classify and label the advertising materials to be placed on taxis to obtain advertising materials with different labels;

[0030] A characteristic attribute acquisition unit is used to acquire, in real time, an advertisement delivery scenario of the regional geographic location information of the taxi operation city according to the advertisement location database, and acquire, in real time based on the advertisement delivery scenario, characteristic attributes of the advertisement delivery scenario;

[0031] A positioning matching unit, used to obtain the geographical location information of the taxi in real time, and match the geographical location information with the geographical location of the area;

[0032] The directional delivery unit determines the target advertisement delivery scene of the geographic location information according to the matching result of the positioning matching unit, and performs directional advertisement delivery according to the characteristic attributes of the target delivery scene and the label advertisement material.

[0033] In the above taxi advertising targeted delivery system, the classification label unit specifically includes:

[0034] An identification module, used to identify the advertisement content of the advertisement material to be placed, wherein the advertisement content includes the advertiser, product name, brand name and product features;

[0035] A commodity price determination module, used to determine the commodity price in the advertisement material to be placed according to the advertisement content;

[0036] A classification module, used for classifying the commodities in the advertisement material to be placed based on the advertisement content and the commodity price;

[0037] The label module is used to combine the crowd portrait attributes and consumption attributes to add labels to the classification results of the classification module to obtain different label advertising materials.

[0038] In the above taxi advertisement targeted delivery system, the feature attribute acquisition unit further includes:

[0039] The database construction module is used to construct an advertisement spot database, wherein the advertisement spot database includes regional geographic location information, advertisement delivery scenarios corresponding to the regional geographic location information, and characteristic attributes of the advertisement delivery scenarios.

[0040] In the above taxi advertising targeted delivery system, the characteristic attributes of the advertising delivery scene in the characteristic attribute acquisition unit include:

[0041] Crowd portrait attributes and consumption attributes.

[0042] The above taxi advertisement directional delivery system, wherein the directional delivery unit specifically includes:

[0043] A delivery scene acquisition module, configured to acquire, according to the matching result of the positioning matching unit, a set of advertising delivery scenes centered on the geographical location information and within a preset distance based on the regional geographical location information and the advertising point database;

[0044] A first delivery scenario determination module is used to determine the advertisement delivery scenario with the largest proportion in the advertisement delivery scenario set;

[0045] A second delivery scene determination module is used to determine the delivery scene with the shortest distance from the geographic location information among the delivery scenes with the largest proportion, and take the delivery scene with the shortest distance as the target delivery scene;

[0046] An advertising material determination module, used for determining a target label advertising material according to the characteristic attributes of the target delivery scene and the label advertising material;

[0047] The advertisement targeting delivery module is used for performing advertisement targeting delivery based on the target label advertisement material.

[0048] Technical effects or advantages of the present invention:

[0049] The present invention provides a method for targeted taxi advertising based on geographic location, which classifies and labels the advertising materials to be placed in taxis to obtain different labeled advertising materials; obtains the advertising placement scenarios and characteristic attributes of the advertising placement scenarios of the regional geographic location information of the taxi operating city in real time according to the advertising location database; obtains the geographic location information of the taxi in real time, and matches the geographic location information with the regional geographic location information; determines the target advertising placement scenario of the geographic location information according to the matching result, and performs targeted advertising placement according to the characteristic attributes of the target advertising placement scenario and the labeled advertising materials. In the above manner, the method places corresponding advertisements based on the population of geographic location, realizes the targeted placement of advertisements, expands the influence of advertisements, stimulates the consumption demand of consumers, improves the conversion rate from advertisement placement to purchase, and can help advertisers to carry out targeted advertising placement more efficiently. BRIEF DESCRIPTION OF THE DRAWINGS

[0050] Figure 1 A flowchart of a method for targeted placement of taxi advertisements based on geographic location provided by an embodiment of the present invention;

[0051] Figure 2 A flowchart of step S1 provided in an embodiment of the present invention;

[0052] Figure 3 A flowchart of step S4 provided in an embodiment of the present invention;

[0053] Figure 4 A schematic diagram of a taxi advertisement targeting delivery system based on geographic location provided in an embodiment of the present invention. DETAILED DESCRIPTION

[0054] In order to make the purpose, technical solution and advantages of the embodiments of the present invention clearer, the technical solution in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0055] Obviously, the drawings described below are only some examples or embodiments of the present application. For ordinary technicians in the field, the present application can also be applied to other similar scenarios based on these drawings without creative work. In addition, it can also be understood that although the efforts made in this development process may be complex and lengthy, for ordinary technicians in the field related to the content disclosed in the present application, some changes such as design, manufacturing or production based on the technical content disclosed in the present application are just conventional technical means, and should not be understood as insufficient content disclosed in the present application. The reference to "embodiment" in the present application means that the specific features, structures or characteristics described in conjunction with the embodiment can be included in at least one embodiment of the present application. The phrase appears in various positions in the specification and does not necessarily refer to the same embodiment, nor is it an independent or alternative embodiment that is mutually exclusive with other embodiments. It is explicitly and implicitly understood by ordinary technicians in the field that the embodiments described in the present application can be combined with other embodiments without conflict. Unless otherwise defined, the technical terms or scientific terms involved in the present application should be the common meaning understood by people with general skills in the technical field to which the present application belongs. The words "one", "a", "a kind of", "the" and the like used in this application do not indicate a quantitative limitation and may indicate the singular or the plural. The terms "include", "comprise", "have" and any variations thereof used in this application are intended to cover non-exclusive inclusions; for example, a process, method, system, product or device that includes a series of steps or modules (units) is not limited to the listed steps or units, but may also include steps or units that are not listed, or may also include other steps or units that are inherent to these processes, methods, products or devices. The words "connect", "connected", "coupled" and the like used in this application are not limited to physical or mechanical connections, but may include electrical connections, whether direct or indirect.

[0056] The "multiple" involved in this application refers to two or more. "And / or" describes the association relationship of associated objects, indicating that three relationships may exist. For example, "A and / or B" can mean: A exists alone, A and B exist at the same time, and B exists alone. The character " / " generally indicates that the previous and next associated objects are in an "or" relationship. The terms "first", "second", "third", etc. involved in this application are merely used to distinguish similar objects and do not represent a specific ordering of objects.

[0057] In order to solve the technical problems in the prior art that advertising cannot be targeted, has low influence and low conversion rate, the present invention provides a method for targeted taxi advertising based on geographic location, which places corresponding advertisements based on people in geographical locations, thereby achieving targeted advertising, expanding the influence of advertising, stimulating consumers' consumption needs, and improving the conversion rate from advertising to purchase, which can help advertisers to carry out targeted advertising more efficiently.

[0058] The technical solution of the present invention is described in detail below in conjunction with specific embodiments and the accompanying drawings.

[0059] refer to Figure 1 , Figure 1 A flowchart of a method for targeted delivery of taxi advertisements based on geographic location provided by an embodiment of the present invention. A method for targeted delivery of taxi advertisements based on geographic location provided by this embodiment includes:

[0060] S1: Classify and label the taxi advertising materials to be placed, and obtain advertising materials with different labels;

[0061] In the embodiment of the present invention, reference Figure 2 , the S1 step specifically includes:

[0062] S11: Identify the advertisement content of the advertisement material to be placed, wherein the advertisement content includes the advertiser, product name, brand name and product features;

[0063] S12: Determine the price of the product in the advertisement material to be placed according to the advertisement content;

[0064] S13: Classifying the commodities in the advertisement material to be placed based on the advertisement content and the commodity prices;

[0065] S14: adding labels to the classification results of step S13 in combination with crowd portrait attributes and consumption attributes to obtain different label advertising materials.

[0066] In specific applications, the advertising content in the advertising material to be placed can be identified through logo recognition technology, text recognition technology, etc. Among them, the crowd portrait attributes include but are not limited to crowd age attributes, crowd gender attributes, crowd marriage attributes, crowd salary attributes and crowd fertility attributes, etc. The consumption attribute refers to the consumption capacity of the crowd. The consumption capacity of the crowd can be divided according to the average wage level and consumption level of the advertising place, and can be divided into the extremely poor class, the white-collar class, the well-off class, the middle class, the wealthy class, and the super-rich class. For example, through recognition technology, the advertising content in a certain advertising material to be placed is identified, in which the advertiser is Great Wall, the product name is commercial vehicle, the brand name is Haval, and the product features include 7 seats. According to the content of the advertisement, the product price is determined to be 200,000-300,000. According to the content of the advertisement and the price of the product, it is classified as a car advertising material of 200,000-300,000, and a label of 20-30 years old, married with children and middle-class people is added to it.

[0067] S2: According to the advertising location database, the advertising placement scenario of the regional geographical location information of the taxi operating city is obtained in real time, and the characteristic attributes of the advertising placement scenario are obtained in real time based on the advertising placement scenario;

[0068] In the embodiment of the present invention, the step S2 further includes:

[0069] An advertisement location database is constructed, wherein the advertisement location database includes regional geographic location information, advertisement delivery scenarios corresponding to the regional geographic location information, and characteristic attributes of the advertisement delivery scenarios.

[0070] The characteristic attributes of the advertisement delivery scenario in step S2 include:

[0071] Crowd portrait attributes and consumption attributes.

[0072] In specific applications, advertising scenarios include but are not limited to business travel scenarios, office scenarios, residential scenarios, and entertainment consumption scenarios, among which each scenario can be further divided according to geographical environment, consumption level, office type, etc. For example, office scenarios can be further divided into high-end office scenarios, financial office scenarios, Internet office scenarios, low-end office scenarios, and remote office scenarios. The division of advertising scenarios is based on the information on advertising locations placed by various media across the country. The crowd portrait attributes of the advertising scenario refer to the characteristics of the main crowd in the advertising scenario, and the consumption attributes refer to the consumption ability level of the main crowd in the advertising scenario. The crowd portrait attributes and consumption attributes of the advertising scenario can be obtained based on big data statistics.

[0073] S3: Acquire the geographic location information of the taxi in real time, and match the geographic location information with the regional geographic location information;

[0074] In the embodiment of the present invention, the geographical location information is a detailed address information, and the geographical location information is matched to the corresponding location in the regional geographical location information. The geographical location information of the taxi is obtained in real time through the built-in GPS of the taxi.

[0075] S4: According to the matching result of step S3, the target advertisement delivery scene of the geographic location information is determined, and targeted advertisement delivery is performed according to the characteristic attributes of the target delivery scene and the tagged advertisement material.

[0076] In the embodiment of the present invention, reference Figure 3 , the S4 step specifically includes:

[0077] S41: According to the matching result of step S3, based on the regional geographic location information and the advertising location database, a set of advertising delivery scenarios within a preset distance centered on the geographic location information is obtained;

[0078] S42: Determine the advertising delivery scenario with the largest proportion in the advertising delivery scenario concentration;

[0079] S43: determining the advertising delivery scene with the shortest distance from the geographic location information among the advertising delivery scenes with the largest proportion, and taking the advertising delivery scene with the shortest distance as the target advertising delivery scene;

[0080] S44: determining a target label advertising material according to the characteristic attributes of the target delivery scenario and the label advertising material;

[0081] S45: Targeted advertising delivery is performed based on the target label advertising material.

[0082] In a specific application, in step S41, based on the regional geographic location information and the advertising point database, a set of advertising delivery scenarios within a circle with a preset distance as the center and a radius of the geographic location information is obtained, and the preset distance can be set according to the actual situation. In step S42, the number of advertising delivery scenarios in the advertising delivery scenario set is counted, the proportion of each advertising delivery scenario is calculated, and the advertising delivery scenario with the largest proportion is determined. In step S44, according to the crowd portrait attributes and consumption attributes of the target delivery scenario, the label advertising material is matched, and the target label advertising material corresponding to the crowd portrait attributes and consumption attributes of the target delivery scenario can be determined. For example, the geographic location information of the taxi is obtained in real time, and after matching the geographic location information with the regional geographic location information, a set of advertising delivery scenarios within a preset distance centered on the geographic location information is obtained, where the advertising delivery scenario set includes 10 advertising delivery scenarios, 5 of which are entertainment consumption scenarios, which account for the largest proportion. The entertainment consumption scenario closest to the geographic location information among the 5 entertainment consumption scenarios is determined, and the entertainment consumption scenario closest to the geographic location information is used as the target advertising delivery scenario. Based on the target advertising delivery scenario, the characteristic attributes corresponding to the target advertising delivery scenario can be determined, and based on the characteristic attributes, the target label advertising material can be determined, and targeted delivery can be performed based on the target label advertising material.

[0083] The present embodiment provides a method for targeted taxi advertising based on geographic location, which delivers corresponding advertisements to people based on geographic locations, thereby achieving targeted advertising, expanding the influence of advertising, stimulating consumer demand, and improving the conversion rate from advertising to purchase, and can help advertisers to carry out targeted advertising more efficiently.

[0084] This embodiment also provides a taxi advertisement targeting delivery system based on geographic location, referring to Figure 4 ,include:

[0085] A classification label unit is used to classify and label the advertising materials to be placed on taxis to obtain advertising materials with different labels;

[0086] A characteristic attribute acquisition unit is used to acquire, in real time, an advertisement delivery scenario of the regional geographic location information of the taxi operation city according to the advertisement location database, and acquire, in real time based on the advertisement delivery scenario, characteristic attributes of the advertisement delivery scenario;

[0087] A positioning matching unit, used to obtain the geographical location information of the taxi in real time, and match the geographical location information with the geographical location of the area;

[0088] The directional delivery unit determines the target advertisement delivery scene of the geographic location information according to the matching result of the positioning matching unit, and performs directional advertisement delivery according to the characteristic attributes of the target delivery scene and the label advertisement material.

[0089] In the embodiment of the present invention, the classification label unit specifically includes:

[0090] An identification module, used to identify the advertisement content of the advertisement material to be placed, wherein the advertisement content includes the advertiser, product name, brand name and product features;

[0091] A commodity price determination module, used to determine the commodity price in the advertisement material to be placed according to the advertisement content;

[0092] A classification module, used for classifying the commodities in the advertisement material to be placed based on the advertisement content and the commodity price;

[0093] The label module is used to combine the crowd portrait attributes and consumption attributes to add labels to the classification results of the classification module to obtain different label advertising materials.

[0094] In the embodiment of the present invention, the characteristic attribute acquisition unit further includes:

[0095] The database construction module is used to construct an advertisement spot database, wherein the advertisement spot database includes regional geographic location information, advertisement delivery scenarios corresponding to the regional geographic location information, and characteristic attributes of the advertisement delivery scenarios.

[0096] In the embodiment of the present invention, the characteristic attributes of the advertisement delivery scene in the characteristic attribute acquisition unit include:

[0097] Crowd portrait attributes and consumption attributes.

[0098] In the embodiment of the present invention, the directional delivery unit specifically includes:

[0099] A delivery scene acquisition module, configured to acquire, according to the matching result of the positioning matching unit, a set of advertising delivery scenes centered on the geographical location information and within a preset distance based on the regional geographical location information and the advertising point database;

[0100] A first delivery scenario determination module is used to determine the advertisement delivery scenario with the largest proportion in the advertisement delivery scenario set;

[0101] The second delivery scene determination module is used to determine the delivery scene with the shortest distance from the geographic location information among the delivery scenes with the largest proportion, and take the delivery scene with the shortest distance as the target delivery scene;

[0102] An advertising material determination module, used for determining a target label advertising material according to the characteristic attributes of the target delivery scene and the label advertising material;

[0103] The advertisement targeting delivery module is used for performing advertisement targeting delivery based on the target label advertisement material.

[0104] The present embodiment provides a taxi advertising targeted delivery system based on geographic location, which delivers corresponding advertisements to people based on geographic locations, thereby achieving targeted delivery of advertisements, expanding the influence of advertisements, stimulating consumers' consumption needs, and improving the conversion rate from advertising to purchases, which can help advertisers to carry out targeted advertising delivery more efficiently.

[0105] The above description is only the preferred embodiment of the present application and is not intended to limit the present application. For those skilled in the art, the present application may have various modifications and variations. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims

1. A method for targeted placement of taxi advertisements based on geographic location, characterized in that: include: S1: Classify and label the taxi advertising materials to be placed, and obtain advertising materials with different labels; S2: According to the advertising location database, the advertising placement scenario of the regional geographical location information of the taxi operating city is obtained in real time, and the characteristic attributes of the advertising placement scenario are obtained in real time based on the advertising placement scenario; The characteristic attributes of the advertising delivery scenario in step S2 include: Crowd portrait attributes and consumption attributes; The step S2 further includes: Constructing an advertisement location database, the advertisement location database including regional geographic location information, advertisement delivery scenarios corresponding to the regional geographic location information, and characteristic attributes of the advertisement delivery scenarios; S3: Acquire the geographic location information of the taxi in real time, and match the geographic location information with the regional geographic location information; S4: According to the matching result of step S3, the target advertising delivery scene of the geographic location information is determined, and the advertisement is delivered in a targeted manner according to the characteristic attributes of the target delivery scene and the labeled advertising material; The S4 step specifically includes: S41: According to the matching result of step S3, based on the regional geographic location information and the advertising location database, a set of advertising delivery scenarios within a preset distance centered on the geographic location information is obtained; S42: Determine the advertising delivery scenario with the largest proportion in the advertising delivery scenario concentration; S43: determining the advertising delivery scene with the shortest distance from the geographic location information among the advertising delivery scenes with the largest proportion, and taking the advertising delivery scene with the shortest distance as the target advertising delivery scene; S44: determining a target label advertising material according to the characteristic attributes of the target delivery scenario and the label advertising material; S45: Targeted advertising delivery is performed based on the target label advertising material.

2. The method for targeted placement of taxi advertisements based on geographic location according to claim 1, characterized in that: The step S1 specifically includes: S11: Identify the advertisement content of the advertisement material to be placed, wherein the advertisement content includes the advertiser, product name, brand name and product features; S12: Determine the price of the product in the advertisement material to be placed according to the advertisement content; S13: Classifying the commodities in the advertisement material to be placed based on the advertisement content and the commodity prices; S14: adding labels to the classification results of step S13 in combination with crowd portrait attributes and consumption attributes to obtain different label advertising materials.

3. A taxi advertising targeting system based on geographic location, characterized in that: include: A classification label unit is used to classify and label the advertising materials to be placed on taxis to obtain advertising materials with different labels; A characteristic attribute acquisition unit is used to acquire, in real time, an advertisement delivery scenario of the regional geographic location information of the taxi operation city according to the advertisement location database, and acquire, in real time based on the advertisement delivery scenario, characteristic attributes of the advertisement delivery scenario; The characteristic attributes of the advertisement delivery scene in the characteristic attribute acquisition unit include: Crowd portrait attributes and consumption attributes; The characteristic attribute acquisition unit further includes: A database construction module, used to construct an advertisement location database, wherein the advertisement location database includes regional geographic location information, advertisement delivery scenarios corresponding to the regional geographic location information, and characteristic attributes of the advertisement delivery scenarios; A positioning matching unit, used to obtain the geographical location information of the taxi in real time, and match the geographical location information with the geographical location of the area; A directional delivery unit, which determines a target advertisement delivery scene of the geographic location information according to the matching result of the positioning matching unit, and performs directional advertisement delivery according to characteristic attributes of the target delivery scene and the labeled advertisement material; The directional delivery unit specifically includes: A delivery scene acquisition module, configured to acquire, according to the matching result of the positioning matching unit, a set of advertising delivery scenes centered on the geographical location information and within a preset distance based on the regional geographical location information and the advertising point database; A first delivery scenario determination module is used to determine the advertisement delivery scenario with the largest proportion in the advertisement delivery scenario set; A second delivery scene determination module is used to determine the delivery scene with the shortest distance from the geographic location information among the delivery scenes with the largest proportion, and take the delivery scene with the shortest distance as the target delivery scene; An advertisement determination module, configured to determine a target label advertisement material according to the characteristic attributes of the target delivery scenario and the label advertisement material; The advertisement targeting delivery module is used for performing advertisement targeting delivery based on the target label advertisement material.

4. The taxi advertisement targeting delivery system based on geographic location according to claim 3 is characterized in that: The classification label unit specifically includes: An identification module, used to identify the advertisement content of the advertisement material to be placed, wherein the advertisement content includes the advertiser, product name, brand name and product features; A commodity price determination module, used to determine the commodity price in the advertisement material to be placed according to the advertisement content; A classification module, used for classifying the commodities in the advertisement material to be placed based on the advertisement content and the commodity price; The label module is used to combine the crowd portrait attributes and consumption attributes to add labels to the classification results of the classification module to obtain different label advertising materials.

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