Mobile terminal advertisement releasing system based on IM and method thereof

Abstract

The invention discloses a mobile terminal advertising system based on IM, comprising an IM client at the site of a user and an advertisement service end, wherein, the IM client sends a request for acquiring advertisement configuration information from the advertisement service end and reports to the advertisement service end about user identity information of the IM client, and receives the advertisement configuration information sent by the advertisement service end for advertisement display; and the advertisement service end receives the request for acquiring the advertisement configurationinformation and the user identity information, identifies the user identity information and generates the advertisement configuration information, and sends the advertisement configuration information to the IM client. The invention also discloses a mobile terminal advertising method which realizes the advertising delivery through the mobile terminal advertising system based on IM. The invention can effectively distinguish user types and implement the targeted advertisement delivery according to the user types, and the launched advertisements are diversified in type, rich in amount and variable.

Description

technical field [0001] The present invention relates to the field of advertisement delivery, in particular to an instant messaging (Instant message, IM)-based mobile terminal advertisement delivery system and method. Background technique [0002] The operating mode of free software plus advertising has become a mainstream and mature operating mode in Internet software services, but in emerging media such as mobile phones or PDAs (Personal Digital Assistants, personal digital assistants), this operating mode has been limited by mobile phones. Advertisement display capabilities of emerging media such as software or PDA software. However, the software and hardware platforms and network conditions of emerging media such as mobile phones or PDAs are obviously different from those of the Internet. It is difficult to directly copy existing Internet advertisements to new media such as mobile phones or PDAs. Therefore, emerging media such as mobile phones or PDAs need a more suitab...

AI Technical Summary

Problems solved by technology

However, since this kind of advertising system must be embedded in the middle of the mobile application software code, it cannot continue to be updated after the mobile application software is released.

Therefore, the advertisements of this part of the software can only be displayed to all users of the mobile application software, and cannot distinguish user types, so as to carry out targeted advertisement delivery

In addition, because this kind of advertising system must be embedded in the middle of the mobile phone application software code, unless the user updates the mobile phone software version, the advertisements that this kind of advertising system can display are relatively single, limited and immutable.

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