Advertisement serving method and device

A technology for advertising and advertising information, applied in the field of computer networks, can solve problems such as heavy workload, slow speed, and low efficiency, and achieve the effect of improving efficiency and reducing human workload

Inactive Publication Date: 2018-06-08
北京智驿信息技术有限责任公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Before placing advertisements manually, actors need to be identified and learned, and new popular actors need to be re-identified and learned. After the learnin

Method used

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  • Advertisement serving method and device
  • Advertisement serving method and device
  • Advertisement serving method and device

Examples

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[0036] In order to make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be described clearly and completely in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of the embodiments of the present invention, not all the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of the present invention.

[0037] figure 1 This is a schematic flow chart of an advertisement placement method provided by an embodiment of the present invention, such as figure 1 As shown, the method includes:

[0038] Step 101: Receive request data sent by a terminal, where the request data includes an image to be recognized, and the image to be recognized is o...

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Abstract

The embodiment of the invention provides an advertisement serving method and device. The method comprises the steps that request data which is sent by a terminal and comprises a to-be-recognized imageis received, wherein the to-be-recognized image is obtained after the terminal performs screen capture on a video played in an application program; a figure recognition model is utilized to recognizethe to-be-recognized image, and a corresponding target figure name is obtained; and corresponding target advertising information is obtained according to the target figure name, and the target advertising information is returned to the terminal so that the terminal can serve the target advertising information at a corresponding advertising position. The device is used for executing the method. According to the embodiment, the to-be-recognized image is obtained by performing screen capture on the video, the figure recognition model is utilized to obtain the corresponding target figure name according to the to-be-recognized image, and the corresponding target advertising information is returned to the terminal according to the target figure name so that the terminal can serve the target advertising information. In this way, it is not needed to view and mark the video manually first, manual workload is lowered, and advertisement serving efficiency is improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of computer networks, and in particular to an advertisement delivery method and device. Background technique [0002] A video-on-demand system is a streaming media system that enables users to watch video programs on the Internet. It is widely used in the field of Internet video. Compared with the live broadcast system, the video-on-demand system has a higher degree of user participation; moreover, users can drag and pause video programs at will according to their own preferences. [0003] At present, it has become a trend to use the video-on-demand system for online advertisement delivery. Compared with traditional advertising, online advertising is a way of using the Internet to advertise. The existing relatively popular advertisement delivery method is to appear in an appropriate position on the display screen in the form of a barrage during video playback, which is also calle...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04N21/81H04N21/472
CPCG06Q30/0251G06Q30/0277H04N21/47202H04N21/812
Inventor 徐立强
Owner 北京智驿信息技术有限责任公司
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