Advertisement serving method and device

Abstract

The embodiment of the invention provides an advertisement serving method and device. The method comprises the steps that request data which is sent by a terminal and comprises a to-be-recognized imageis received, wherein the to-be-recognized image is obtained after the terminal performs screen capture on a video played in an application program; a figure recognition model is utilized to recognizethe to-be-recognized image, and a corresponding target figure name is obtained; and corresponding target advertising information is obtained according to the target figure name, and the target advertising information is returned to the terminal so that the terminal can serve the target advertising information at a corresponding advertising position. The device is used for executing the method. According to the embodiment, the to-be-recognized image is obtained by performing screen capture on the video, the figure recognition model is utilized to obtain the corresponding target figure name according to the to-be-recognized image, and the corresponding target advertising information is returned to the terminal according to the target figure name so that the terminal can serve the target advertising information. In this way, it is not needed to view and mark the video manually first, manual workload is lowered, and advertisement serving efficiency is improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of computer networks, and in particular to an advertisement delivery method and device. Background technique [0002] A video-on-demand system is a streaming media system that enables users to watch video programs on the Internet. It is widely used in the field of Internet video. Compared with the live broadcast system, the video-on-demand system has a higher degree of user participation; moreover, users can drag and pause video programs at will according to their own preferences. [0003] At present, it has become a trend to use the video-on-demand system for online advertisement delivery. Compared with traditional advertising, online advertising is a way of using the Internet to advertise. The existing relatively popular advertisement delivery method is to appear in an appropriate position on the display screen in the form of a barrage during video playback, which is also calle...

AI Technical Summary

Problems solved by technology

[0004] Before placing advertisements manually, actors need to be identified and learned, and new popular actors need to be re-identified and learned. After the learning, the time point of the actor's appearance is marked during the process of watching the video, so there is a relatively large workload. Big, slow, inefficient problem

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