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Advertisement insertion method and system

A technology for inserting advertisements and advertisements, which is applied in the fields of instruments, calculations, and electronic digital data processing, etc. It can solve the problems of unoptimistic advertising effects, achieve rich content, improve professionalism, richness, and various forms

Inactive Publication Date: 2013-10-30
ZTE CORP
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Therefore, although the advertising penetration rate of this method is high, the advertising effect is not optimistic.

Method used

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  • Advertisement insertion method and system
  • Advertisement insertion method and system
  • Advertisement insertion method and system

Examples

Experimental program
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Embodiment Construction

[0040] The solution of the embodiment of the present invention is mainly: use the response modification mode of the lightweight ICAP protocol, send the original page to the advertisement server that provides the advertisement through the WAP gateway, and the advertisement server combines user preferences to complete targeted and efficient , Advertisements that are related to user preferences and rich in content, return the page where the advertisement is inserted to the terminal browser through the WAP gateway for display, so as to improve the efficiency of advertisement placement.

[0041] Such as figure 1 As shown, an embodiment of the present invention proposes a method for inserting advertisements, including:

[0042] Step S101, the WAP gateway sends a request packet carrying user attributes and an original page to the advertisement server, requesting to insert an advertisement;

[0043] The application scenario of the method in this embodiment involves a WAP gateway, a t...

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Abstract

The invention relates to an advertisement insertion method and system. The method includes: a WAP gateway sends a request data packet carrying user attribute and an original page to an advertisement server so as to request for advertisement insertion; the advertisement server analyzes the request data packet, an advertisement is inserted in the original page, and the advertisement inserted page is packaged into a response data packet returned to the WAP gateway; the WAP gateway analyzes the advertisement inserted page from the response data packet and returns the page to a terminal browser. The method has the advantages that an advertisement provider is independent of an operator and a content provider, the advertisement server is communicate with the WAP gateway through lightweight ICAP protocol, and advertisements are put through interaction of ICAP protocol data packets; the advertisement inserted by the advertisement server can be acquired from an advertisement control unit according users' preferences; accordingly, advertisement content is more professional and rich, the overall performance of the system is unaffected, and advertisement putting is more efficient.

Description

technical field [0001] The present invention relates to the technical field of mobile communication, in particular to a method and system for inserting advertisements through a WAP (Wireless Application Protocol, Wireless Application Protocol) gateway using a lightweight ICAP (Internet Content Adaptation Protocol) response modification mode. Background technique [0002] With the development of mobile communication technology, it is increasingly common to use mobile terminals to browse Internet pages. At the same time, telecom operators and content providers also seized business opportunities and began to use various methods to place advertisements suitable for browsing on mobile terminals. Therefore, how to improve the delivery effect of advertisements is a problem to be faced at present. [0003] Currently, there are two common methods of ad delivery: [0004] 1. Carrier-customized advertisement: The content inserted in this kind of advertisement is customized by the car...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 李苗苗欧阳新志吴丽梅
Owner ZTE CORP
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