Advertisement pushing method, server and system

A technology of advertising push and server, applied in the field of network information, can solve problems such as poor user experience, discount of advertising effect, affecting user reading, etc., and achieve the effect of improving user experience and efficiency

Inactive Publication Date: 2019-07-16
SUZHOU DEEPLEAPER INFORMATION & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] With the rapid development of mobile communication technology and the development of various types of digital media, millions of information contents are produced every day. Article contents and advertisements in the information flow are generally pre-edited and determined in the prior art. The order and time of advertising delivery are fixed; however, considering that readers may have different emotions when reading the content of the article, for example, pushing advertisements when the reader's time is more precious and the mood is more anxious, will affect the user's Reading, resulting in poor user experience, at this time the effect of advertising will be greatly reduced

Method used

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  • Advertisement pushing method, server and system
  • Advertisement pushing method, server and system
  • Advertisement pushing method, server and system

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Embodiment Construction

[0048] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is a part of embodiments of the present invention, but not all embodiments. The components of the embodiments of the invention generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention, but merely represents selected embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making...

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Abstract

The invention provides an advertisement pushing method, server and system, and the method comprises the steps of obtaining the reading content corresponding to a reading request sent by a client afterreceiving the reading request; analyzing the reading content and the behavior data, sent by the client, of the user during the reading process to obtain the emotion information of the user; judging whether to push an advertisement or not based on the emotion information; and if the advertisement information needs to be pushed, pushing the advertisement information related to the reading content to the client when receiving a next information flow list swiping request initiated by the client. According to the embodiment of the invention, whether the advertisement needs to be pushed or not canbe judged according to the emotion information of the user, and the advertisement needing to be pushed can be updated in real time according to different reading contents selected by the user, so thatthe advertisement putting efficiency is improved, and the user experience is improved.

Description

technical field [0001] The present invention relates to the technical field of network information, in particular to an information push method, server and system. Background technique [0002] With the rapid development of mobile communication technology and the development of various types of digital media, millions of information contents are produced every day. Article contents and advertisements in the information flow are generally pre-edited and determined in the prior art. The order and time of advertising delivery are fixed; however, considering that readers may have different emotions when reading the content of the article, for example, pushing advertisements when the reader's time is more precious and the mood is more anxious, will affect the user's Reading will lead to poor user experience, and the effect of advertising will be greatly reduced at this time. Contents of the invention [0003] In view of this, the object of the present invention is to provide a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0277
Inventor 李东军
Owner SUZHOU DEEPLEAPER INFORMATION & TECH CO LTD
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