Advertisement pushing method, server and system

Abstract

The invention provides an advertisement pushing method, server and system, and the method comprises the steps of obtaining the reading content corresponding to a reading request sent by a client afterreceiving the reading request; analyzing the reading content and the behavior data, sent by the client, of the user during the reading process to obtain the emotion information of the user; judging whether to push an advertisement or not based on the emotion information; and if the advertisement information needs to be pushed, pushing the advertisement information related to the reading content to the client when receiving a next information flow list swiping request initiated by the client. According to the embodiment of the invention, whether the advertisement needs to be pushed or not canbe judged according to the emotion information of the user, and the advertisement needing to be pushed can be updated in real time according to different reading contents selected by the user, so thatthe advertisement putting efficiency is improved, and the user experience is improved.

Description

technical field [0001] The present invention relates to the technical field of network information, in particular to an information push method, server and system. Background technique [0002] With the rapid development of mobile communication technology and the development of various types of digital media, millions of information contents are produced every day. Article contents and advertisements in the information flow are generally pre-edited and determined in the prior art. The order and time of advertising delivery are fixed; however, considering that readers may have different emotions when reading the content of the article, for example, pushing advertisements when the reader's time is more precious and the mood is more anxious, will affect the user's Reading will lead to poor user experience, and the effect of advertising will be greatly reduced at this time. Contents of the invention [0003] In view of this, the object of the present invention is to provide a...

AI Technical Summary

Problems solved by technology

[0002] With the rapid development of mobile communication technology and the development of various types of digital media, millions of information contents are produced every day. Article contents and advertisements in the information flow are generally pre-edited and determined in the prior art. The order and time of advertising delivery are fixed; however, considering that readers may have different emotions when reading the content of the article, for example, pushing advertisements when the reader's time is more precious and the mood is more anxious, will affect the user's Reading, resulting in poor user experience, at this time the effect of advertising will be greatly reduced

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