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Accurate advertisement putting method based on user portraits

A delivery method and ad delivery technology, which are applied in the field of big data processing, can solve the problems of low efficiency of ad delivery and the inability of user groups to adjust the order of ad delivery, etc.

Inactive Publication Date: 2021-09-10
安徽西柚酷媒信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In order to solve the problem that the advertising delivery efficiency of the existing advertising delivery equipment is low and the order of advertisement delivery cannot be adjusted for user groups, the present invention provides a precise advertisement delivery method based on user portraits

Method used

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  • Accurate advertisement putting method based on user portraits
  • Accurate advertisement putting method based on user portraits
  • Accurate advertisement putting method based on user portraits

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0047]This embodiment provides a method for accurately placing advertisements based on user portraits. Such as figure 1 As shown, the precise delivery method includes the following steps:

[0048] Step 1: Obtain the user label of the current user, such as figure 2 As shown, the specific process includes:

[0049] 1. Obtain the facial features of each current user in the advertisement delivery area.

[0050] 2. Perform facial recognition on each current user in turn, query an advertising analysis database containing user portrait data sets of multiple historical users according to the facial recognition results, and make the following judgments:

[0051] (1) When the facial features of the current user match the feature data in one of the historical user facial feature data, obtain all feature data in the user tags of the historical user.

[0052] (2) When the facial features of the current user do not match the feature data in the facial feature data of all historical use...

Embodiment 2

[0079] This embodiment provides an advertisement analysis database containing a plurality of historical user data. The advertisement analysis database is the database queried in Embodiment 1, and the data in the advertisement analysis database realizes accurate portraits of users' interests and hobbies; thus, it is possible to carry out precise advertising targeted marketing to users.

[0080] The data in the advertising analysis database is mainly obtained by identifying the user's identity characteristics in scenarios such as elevators, garages, and shopping malls, and analyzing the evaluation results of users' acceptance of video advertisements. The data in the advertising analysis database mainly includes the following aspects:

[0081] (1) The user's facial features; this feature is mainly used to distinguish the identities of different users and serves as the user's unique identity mark. At the same time, the advertising analysis database also assigns a unique user numbe...

Embodiment 3

[0144] This embodiment provides a method for timely analysis of user needs in a business circle scenario. This method is further developed on the basis of Embodiments 1 and 2, and realizes the most direct and rapid prediction or prediction of user needs of specific users. Evaluate. Such as Figure 8 As shown, the method includes the following steps:

[0145] Step 1: Obtain the facial features of the current user in the advertisement delivery area.

[0146] Step 2: Carry out face recognition to current user successively, query an advertisement analysis database (this advertisement analysis database is the advertisement analysis database in the aforementioned embodiment) that contains the user portrait data set of a plurality of historical users according to the result of facial recognition, make as follows judge:

[0147] (1) When the facial features of the current user match the feature data in one of the historical user facial feature data, obtain all feature data in the u...

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Abstract

The invention belongs to the field of big data processing, and particularly relates to an accurate advertisement putting method based on user portraits. The accurate advertisement putting method comprises the following steps: step 1, sequentially obtaining facial features of each current user in an advertisement putting area, querying an advertisement analysis database containing a user portrait data set of a plurality of historical users, judging the user types of the current users, and obtaining user tags of the current users. step 2, establishing a target portrait data set of a current user group; and step 3, adjusting the playing sequence of advertisements in an advertisement playing sequence table, specifically, (1) obtaining a keyword data set associated with the advertisements, and (2) calculating the overlap ratio of feature data in the keyword data set and feature data in the target portrait data set; and (3) performing priority ranking on the advertisements according to the overlap ratio. According to the invention, the problems that the advertisement putting efficiency of existing advertisement putting equipment is low and the advertisement putting sequence cannot be adjusted for a user group are solved.

Description

technical field [0001] The invention belongs to the field of big data processing, and in particular relates to a method for accurately placing advertisements based on user portraits, and a computer device and a storage medium for realizing the method. Background technique [0002] In scenarios such as elevators, shopping malls, garages, and subway stations, almost all of them are equipped with a large number of advertising delivery devices for playing advertisements. These devices loop a built-in ad video. Existing advertisement delivery devices can only play the advertisements in the server according to a fixed playing order, and cannot adjust the order of playing the advertisements or the content of the advertisements for different users. If the content to be played needs to be replaced, the relevant device management personnel need to manually switch or update the content played by the device remotely or on site. This makes it impossible for the advertising delivery dev...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/00
CPCG06Q30/0269G06Q30/0255
Inventor 吴育怀汪功林苏娟陈孝君梁雨菲
Owner 安徽西柚酷媒信息科技有限公司
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