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Multi-channel advertisement putting method and device, equipment and storage medium

An advertising, multi-channel technology, applied in the field of artificial intelligence and smart medical care, can solve the problems of low advertising efficiency, inability to deliver effect data, and increased difficulty in advertising demand.

Active Publication Date: 2021-12-03
PING AN TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, for advertisers, it is the complicated advertising platforms that add difficulty to their own advertising needs. Due to the data barriers between different advertising platforms, it is impossible to place advertisements on different advertising platforms. Carry out delivery effect data sharing, delivery strategy sharing and cross-site delivery, which makes it difficult to integrate the ad delivery data of multiple ad delivery platforms, and the efficiency of ad delivery is low

Method used

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  • Multi-channel advertisement putting method and device, equipment and storage medium
  • Multi-channel advertisement putting method and device, equipment and storage medium
  • Multi-channel advertisement putting method and device, equipment and storage medium

Examples

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Embodiment Construction

[0077] Embodiments of the present invention provide a multi-channel advertisement placement method, device, equipment and storage medium for improving advertisement placement efficiency.

[0078]The terms "first", "second", "third", "fourth", etc. (if any) in the description and claims of the present invention and the above drawings are used to distinguish similar objects, and not necessarily Used to describe a specific sequence or sequence. It is to be understood that the terms so used are interchangeable under appropriate circumstances such that the embodiments described herein can be practiced in sequences other than those illustrated or described herein. Furthermore, the term "comprising" or "having" and any variations thereof, are intended to cover a non-exclusive inclusion, for example, a process, method, system, product or device comprising a sequence of steps or elements is not necessarily limited to those explicitly listed instead, may include other steps or elements...

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PUM

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Abstract

The invention relates to the field of artificial intelligence and intelligent medical treatment, and discloses a multi-channel advertisement putting method and device, equipment and a storage medium, which are used for improving the advertisement putting efficiency. The multi-channel advertisement delivery method comprises the following steps: obtaining delivery effect data and original delivery strategies of a plurality of channel advertisement delivery platforms; establishing an initial delivery effect funnel model of each channel advertisement delivery platform; comparing the initial delivery effect funnel model of each channel advertisement delivery platform to obtain an optimal delivery effect funnel model and a to-be-optimized event; adjusting a delivery crowd strategy, a bidding strategy and a material selection strategy in the original delivery strategy to obtain a target delivery strategy; and performing data format compatibility on the target delivery strategy to obtain a delivery strategy packet of each channel advertisement delivery platform, and distributing the delivery strategy packet to the corresponding channel advertisement delivery platform. In addition, the invention also relates to a block chain technology, and the putting strategy packet can be stored in a block chain node.

Description

technical field [0001] The present invention relates to the fields of artificial intelligence and smart medical care, and in particular to a multi-channel advertising delivery method, device, equipment and storage medium. Background technique [0002] With the development of Internet advertising, advertising suppliers have launched their own advertising platforms one after another, which not only provides convenience for advertisers to place advertisements, but also makes advertising more intelligent and automatic. [0003] However, for advertisers, it is the complicated advertising platforms that add difficulty to their own advertising needs. Due to the data barriers between different advertising platforms, it is impossible to place advertisements on different advertising platforms. The sharing of delivery effect data, delivery strategy and cross-site delivery makes it difficult to integrate the ad delivery data of multiple ad delivery platforms, and the efficiency of ad de...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0273G06Q30/0277Y02T10/40
Inventor 杨祎
Owner PING AN TECH (SHENZHEN) CO LTD
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