Elevator crowd portrait and advertisement audience analysis method and system

A technology for elevator advertising and elevators, applied in the field of data analysis, can solve problems such as time-consuming and labor-intensive, and achieve the effect of improving accuracy and efficiency, and improving efficiency

Inactive Publication Date: 2019-08-16
ZHEJIANG NEW ZAILING TECH CO LTD
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Problems solved by technology

This kind of manual research and questionnaire survey is time-consuming and labor-intensive

Method used

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  • Elevator crowd portrait and advertisement audience analysis method and system
  • Elevator crowd portrait and advertisement audience analysis method and system
  • Elevator crowd portrait and advertisement audience analysis method and system

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Embodiment Construction

[0043] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0044] refer to figure 1 , which is a flow chart showing the steps of the elevator crowd portrait and advertising audience analysis method according to the embodiment of the present invention, which includes the following steps:

[0045] S10, elevator advertising point recommendation step, used to collect elevator passenger data in the early stage and then analyze the number and attribute distribution of the elevator at each time period, obtain th...

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Abstract

The invention discloses an elevator crowd portrait and advertisement audience analysis method and system. The method comprises the following steps: an elevator advertisement point location recommendation step: collecting elevator passenger data in an earlier stage, analyzing the number of people and attribute distribution of an elevator in each time period, obtaining elevator point locations and time period data which meet the requirements of people corresponding to advertisements, and setting and putting the advertisement point locations and contents of the advertisement point locations; andthe elevator advertisement audience analysis step: collecting elevator passenger data corresponding to each advertisement after the advertisements are put, then counting the number of people and attribute distribution, obtaining real audience crowd data of the advertisements, and meanwhile providing later feedback evidence for the early-stage process of point location recommendation. According tothe invention, targeted advertisement putting is carried out by automatically collecting elevator taking personnel and attributes in the elevator, and audience personnel and attribute analysis is carried out in time after advertisement putting, so that the quality of advertisement putting audiences is tracked and fed back.

Description

technical field [0001] The invention belongs to the technical field of data analysis, and in particular relates to a method and system for elevator crowd portraits and advertisement audience analysis. Background technique [0002] With the continuous and stable development of my country's economy, especially the proposal of the housing industry as a new growth point of the national economy, it provides a good opportunity for the development of the elevator industry; 120 million square meters; With the development of large-scale and high-rise cities, the market demand for elevators in my country is increasing every year, and the management of elevators is becoming more and more intelligent and information-based. [0003] In order to increase the benefits of elevator advertisements, the current preliminary research work on elevator advertisement point recommendations often conducts community research through human methods. Questionnaires are also used to count the feedback on ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0254G06Q30/0271
Inventor 陈清梁王伟陈国特王超蔡巍伟
Owner ZHEJIANG NEW ZAILING TECH CO LTD
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