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Desktop screen protection advertisement system

An advertising and screensaver technology, applied in the field of network information, can solve problems such as the loss of advertising funds, and achieve the effect of improving the survival rate of advertising, improving advertising efficiency, and saving advertising costs.

Inactive Publication Date: 2008-06-18
王海涛
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Despite the considerable expectations that advertisers have invested in these spam ads, in fact, these ads are being shrouded in a reverse psychology, only a tiny number of readers notice the carefully crafted works of advertisers, and huge advertising dollars are lost for nothing.

Method used

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  • Desktop screen protection advertisement system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0014] like figure 1 As shown, the desktop screensaver advertising software system is divided into two parts: ① server-side software and ② client-side software. The server-side software is installed on the server of the advertising operation company by the advertising operator and connected to the Internet through a dedicated optical fiber line. The client software is designed as free software that can be freely disseminated, and anyone can download and install it for free on the advertising operation server running the desktop screensaver advertising system.

[0015] When a person downloads the desktop screensaver advertising client software, the software requires the user to sign the desktop screensaver advertising agreement during the installation process, and also requires to fill in detailed membership information, such as gender, age, income status and other basic information, and automatically sends to the server after completion Submit, then the user becomes an adverti...

Embodiment 2

[0044] The desktop screen saver advertising system can control and update the desktop wallpaper of the client computer through the client software to achieve the purpose of advertisement delivery. The client will automatically download the desktop wallpaper advertisement picture with the extension of bmp or jpg from the advertisement operator's server, store it in the Windows directory, and set it as the current desktop wallpaper, so as to realize the advertisement transmission.

Embodiment 3

[0046] The desktop screen saver advertising system can control and update the boot screen of the client computer through the client software to realize the purpose of advertisement delivery. The boot screen is the first picture you see after starting Windows. The default boot screen of the XP system is the familiar picture of blue sky and white clouds. The file name of the boot screen is logo.sys, which is saved in the root directory of the C drive. The client can download the corresponding start-up advertisement image file from the remote advertisement server, and rename it as logo. before.

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PUM

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Abstract

The invention relates to an advertising system for screen savors, which is characterized in that: advertising files in remote advertisement operating server are automatically downloaded through client software and screen savors of a local computer are controlled and used for playing advertisements; more particularly, a new advertising video is inserted to broadcast after traditional screen savor animation circularly is broadcasted. The new advertising is broadcasted in a full screen form to try to improve visual impact to the utmost degree, video and sound efficiency are complete and advertising residue rate is increased by more than 50%. Statistical information of audience rating for relevant advertising can be sent back to advertisers accurately; member information showing purchase interest is gathered to form data packet to facilitate the advertiser to get further tracking promotion. Foremost, the advertising system can realize customization options for advertisements, with a definite object in view, which not only greatly enhances the propagation efficiency of advertisement, but also reduces waste of advertising investment as much as possible.

Description

Technical field: [0001] The invention relates to a desktop screen saver advertisement system, which belongs to the novel network information field. Background technique: [0002] At present, advertisements are always everywhere. Whether you turn on the newspaper or TV, whether you walk in a bustling city or a secluded country, whether you like it or hate it, advertisements are constantly affecting us and will continue to exist ; The current online advertising communication channels are relatively single, mainly relying on news websites or search engine websites with high click-through rates. There are also relatively few forms of advertisements, and most of them use striped, rear-projection, or pop-up windows to place advertisements, which can easily be lost in the huge information flow. As a person who often uses a computer to browse information, you must be troubled by countless pop-up advertisements. Despite the considerable expectations that advertisers have invested i...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F9/44G09F23/00G09F27/00G06Q30/02
Inventor 王海涛
Owner 王海涛
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