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Network advertising targeted delivery method based on internet protocol (IP) addresses of visitors

An IP address, advertising technology, applied in marketing and other directions, can solve problems such as lack of purpose and poor advertising effect, and achieve the effect of good advertising effect

Inactive Publication Date: 2013-05-15
DALIAN OLYMPIC ELECTRONICS CITY ZIXIN FIRM
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing online advertisement delivery methods are not purposeful. Each visitor sees the same advertisement, and visitors from different regions also see the same advertisement. There is no regional difference, and the advertisement effect is not good.

Method used

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  • Network advertising targeted delivery method based on internet protocol (IP) addresses of visitors

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Experimental program
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Effect test

Embodiment Construction

[0012] The present invention provides a method for targeted delivery of network advertisements based on the visitor's IP address. The technical solution of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0013] figure 1 It is a flow chart of the method of the present invention, as shown in the figure, a method for targeted delivery of network advertisement based on the IP address of the visitor, the method includes the following steps:

[0014] 1) The IP address monitoring unit monitors and records the visitor's IP address in real time, and sends the visitor's IP address to the advertising processing center;

[0015] 2) The advertising delivery processing center analyzes the IP address from the IP address monitoring unit, obtains the area where the visitor is located, and searches for advertisements in the area where the visitor is located;

[0016] 3) The advertising delivery processing center delivers the searched adv...

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Abstract

The invention discloses a network advertising targeted delivery method based on internet protocol (IP) addresses of visitors. The network advertising targeted delivery method includes the following steps: (1) an IP address monitoring unit monitors and records the IP addresses of the visitors in real time, and sends the IP addresses of the visitors to an advertising delivery processing center; (2) The advertising delivery processing center analyzes the IP addresses from the IP address monitoring unit, obtains areas in which the visitors are located, and researches advertisements in the areas where the visitors are located in; and (3) and the advertising delivery processing center deliveries the advertisements which are researched in the areas in which the visitors are located in to web pages which the visitors visit on line. The network advertising targeted delivery method has the advantages that the advertising delivery processing center deliveries the advertisements which are researched in the areas in which the visitors are located in to the web pages which the visitors visit online, and purposefully deliveries advertisements required by the visitors to the web pages which the visitors access, and thus a good advertising effect is obtained.

Description

technical field [0001] The invention relates to an advertisement delivery method, more specifically, to a network advertisement directional delivery method based on a visitor's IP address. Background technique [0002] With the advent and development of the computer network era, networked office and networked shopping are more and more favored by people, and businesses have also noticed the use of the Internet to place advertisements. However, the existing advertising delivery method is: the engine search company places the advertisement of the merchant on the webpage according to the requirements of the merchant, and all visitors can view it when they visit the webpage. However, the existing online advertisement delivery method has no purpose. Every visitor sees the same advertisement, and visitors from different regions also see the same advertisement. There is no regional difference, and the advertisement effect is not good. Contents of the invention [0003] Aiming at...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 张磊
Owner DALIAN OLYMPIC ELECTRONICS CITY ZIXIN FIRM
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