Statistical method for keyword advertising effect and browsing client

A statistical method and keyword technology, applied in the Internet field, can solve problems such as low accuracy of measurement results

Inactive Publication Date: 2014-09-03
北京博雅立方科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, in the prior art, the effect of placing keywords is only measured by counting the number of clicks of users

Method used

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  • Statistical method for keyword advertising effect and browsing client
  • Statistical method for keyword advertising effect and browsing client
  • Statistical method for keyword advertising effect and browsing client

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] figure 1 It is a schematic flowchart of a method for counting keyword placement effects provided by Embodiment 1 of the present invention. This embodiment is applicable to after the target server sends the URL of the keyword and its associated URL to the search server, and the user obtains the search result containing the keyword from the search server through the browsing client, Detecting some operation behaviors of users to realize the statistical situation of keyword placement effect, this method can be executed by the browsing client.

[0025] see figure 1 , the method specifically includes the following steps:

[0026] Step 110, the browsing client acquires and displays the delivery page associated with the delivery keyword from the promotion server, where the delivery page is embedded with an instruction code.

[0027] In the embodiment of the present invention, the browsing client may be any client installed on any terminal used by the user and capable of web...

Embodiment 2

[0041] Figure 2A It is a schematic flowchart of a method for counting keyword placement effects provided by Embodiment 2 of the present invention. In this embodiment, on the basis of the first embodiment above, the steps of acquiring and displaying the search result page are added. This embodiment is applicable to the browser client obtaining the search results containing the keyword from the third-party search server after the target server sends the URL of the keyword and its associated URL to the third-party search server. , and detect some subsequent operation behaviors of the user, so as to realize the statistics of the keyword placement effect, which is a unique application scenario. The network architecture applicable to this embodiment is as follows Figure 2B As shown, it includes: a third-party search server 211 , a browsing client 212 , a promotion server 213 , and a target server 214 .

[0042] The execution subject of the method described in this embodiment is...

Embodiment 3

[0069] image 3 It is a schematic structural diagram of a browsing client provided by Embodiment 3 of the present invention. see image 3 , the specific structure of the browser client is as follows:

[0070] A delivery page acquisition unit 310, configured to acquire and display a delivery page associated with the delivery keyword from the promotion server, wherein the delivery page is embedded with an instruction code;

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Abstract

The embodiment of the invention discloses a statistical method for a keyword advertising effect and a browsing client. The method comprises the following steps that the browsing client is used for obtaining and displaying an advertising page associated with an advertised keyword from a popularization server, wherein instruction codes are embedded in the advertising page; according to the instruction codes, following operations are executed, wherein the operations comprise the steps that a trigger operation carried out by a user on the displayed advertising page is detected, statistical information corresponding to the detected trigger operation is generated if the detected trigger operation is a set trigger operation, the statistical information and a uniform resource locator used for obtaining the advertising page serve as transmitted information, and the transmitted information is transmitted to a target server, so that the target server is instructed to determine the advertising effect of the advertised keyword according to the transmitted information. According to the statistical method for the keyword advertising effect and the browsing client, subsequent behaviors and operations of some users of advertised information corresponding to the advertised keyword can be detected, and whether the advertised keyword which is purchased reaches an expected advertising effect or not can be evaluated accurately.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, in particular to a statistical method for keyword placement effects and a browsing client. Background technique [0002] Using the search platform to promote business information is currently a popular way of information promotion. The specific promotion process is: the merchant pays the search platform in advance and purchases the keywords corresponding to the information to be promoted; after the user initiates a search request to the search platform through the terminal browser, the search platform will determine the relevant keywords from among the many keywords. The user searches for the keywords associated with the delivery request, and returns the link of the delivery information corresponding to the determined delivery keyword to the terminal browser; the user can click on a link of a delivery information displayed on the terminal browser to access the infor...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/95G06Q30/0242
Inventor 裴向宇田传钊颜军
Owner 北京博雅立方科技有限公司
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