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Mobile phone advertisement distribution system and method

A technology of mobile advertising and delivery method, which is applied in the field of network information transmission, can solve the problems of wasting data traffic and irrelevant users, and achieve the effect of improving the effect

Inactive Publication Date: 2008-03-19
深圳掌媒科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved by the present invention is to provide a mobile phone advertisement delivery system and method in view of the above defects that the advertisement delivery is irrelevant to users and wastes data traffic

Method used

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Experimental program
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Embodiment Construction

[0039] The invention is used to transmit the media file located at the server end to the mobile terminal, so that the user of the mobile terminal can read the above media file through the mobile terminal.

[0040] As shown in FIG. 1 , it is a schematic diagram of an embodiment of an application environment of a system for customizing mobile phone media content according to the present invention. This system is a client / server mode, and its clients are usually a plurality of mobile terminals 30 (such as mobile phones, PDAs with communication functions, etc., only one is shown in the figure), and the server side includes a media distribution server 10 and an advertisement server 20 . Wherein, the media distribution server 10 and the mobile terminal 30 use WAP or the like to perform data interaction on a wireless communication network (including but not limited to GSM, CDMA, GPRS, 3G network, etc.).

[0041] The media distribution server 10 and the advertisement server 20 form a ...

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Abstract

The invention relates to a mobile phone advertisement system which comprises a media storage unit for storing a media file containing an advertisement site; a user characteristics storage unit for storing the corresponding relationship between a user identifier and user characteristic data; a keyword storage unit for storing the corresponding relationship between a media file identifier and a media keyword; an advertisement storage unit for storing an advertisement; a request receiving unit for receiving a request containing the user identifier and the file identifier; an advertisement matching unit for acquiring the user characteristic data based on the user identifier and the media keyword based on the file identifier and for applying the advertisement to the advertisement site after obtaining the advertisement matching with the user characteristic data and the media keyword; a media transfer unit for sending the media file added with the advertisement to a user terminal. The invention also provides a corresponding method. The invention realizes the media data acquisition and accurate advertising at the same time and improves the advertising effect.

Description

technical field [0001] The invention relates to the field of network information transmission, and more specifically, to a mobile phone advertisement delivery system and method. Background technique [0002] There are mainly four types of traditional media forms: 1. Paper media, which spread text and pictures on paper, including newspapers, magazines and books; 2. Radio, which transmits sound through radio waves; 3. Television, which can Dissemination of pictures, texts, sounds and images; 4. Internet, used to spread texts, pictures, sounds and images. [0003] With the development of the wireless network, the speed of the wireless network is increasing continuously, and the tariff is also decreasing continuously, and the data services performed through mobile terminals (such as mobile phones, PDAs, etc.) are also increasing day by day. As an emerging media, mobile media has the advantages of being easy to carry, accessing information on the Internet at any time, and readin...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04Q7/22H04L12/18H04W4/06G06Q30/00H04W4/12H04W88/18
Inventor 吕利勇
Owner 深圳掌媒科技有限公司
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