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Intelligent interaction method and system for electronic advertising board

An electronic billboard and intelligent interaction technology, applied in the field of intelligent interaction methods and systems for electronic billboards, can solve problems such as low timeliness, poor advertising effect, and lack of interactive functions, so as to increase the number of people served and enhance attractiveness. , the effect of increasing the viewing time per capita

Inactive Publication Date: 2014-01-15
TCL CORPORATION
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] In view of the deficiencies in the prior art above, the purpose of the present invention is to provide an intelligent interaction method and system for electronic billboards, aiming to solve the problems of poor advertisement placement effect, low timeliness and no interactive function of existing electronic billboards

Method used

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  • Intelligent interaction method and system for electronic advertising board
  • Intelligent interaction method and system for electronic advertising board

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Embodiment Construction

[0055] The present invention provides an intelligent interaction method and system for electronic billboards. In order to make the purpose, technical solution and effect of the present invention clearer and clearer, the present invention will be further described in detail below. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0056] see figure 1 , figure 1 It is a flow chart of a preferred embodiment of the intelligent interaction method of the electronic billboard of the present invention, as shown in the figure, which includes steps:

[0057] S101. The electronic billboard tracks and recognizes the faces in its effective recognition area. When an effective face is detected, extract the face feature value corresponding to the effective face and match the effective face feature value from the database. The age information and gender information of the audience correspo...

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Abstract

The invention discloses an intelligent interaction method and system for an electronic advertising board. The method comprises the steps that the electronic advertising board tracks and identifies human faces in an effective identification area of the electronic advertising board, after an effective human face is detected, the human face characteristic values of the effective human face are extracted, and the age information and the gender information of an audience corresponding to the effective human face are matched in a database; according to the age information and the gender information of the audience, a crowd type which the audience belongs to is identified, and advertisements of a type corresponding to the crowd type which the audience belongs to are recommended to the audience according to an identification result; near field communication connection is set up between the electronic advertising board and a mobile terminal of the audience, and the electronic advertising board pushes an address of advertisement information with fixed length to the mobile terminal after the advertisement information requests sent by the audience through the mobile terminal are received. The intelligent interaction method and system for the electronic advertising board improves advertisement putting effects and achieves the purpose of timeliness.

Description

technical field [0001] The invention relates to the field of advertising, in particular to an intelligent interaction method and system for an electronic billboard. Background technique [0002] At present, electronic billboard-related products have become an upgraded product in the flat display advertising industry, and more and more advertisers are willing to invest multimedia advertisements on electronic billboards to increase the effectiveness of advertising. However, just like traditional flat display advertisements, electronic billboards still adopt a one-way delivery method. In the era of mobile Internet, this one-way delivery method has lagged behind the competition based on computers, mobile phones and other smart terminals. The way of advertising delivery (that is, by pushing the advertisement to the smart terminal and then the user clicks on the advertisement to realize interaction), this one-way delivery method leads to poor advertising effectiveness, low timelin...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06K9/00
CPCG06F16/285G06Q30/0241
Inventor 肖凌云
Owner TCL CORPORATION
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