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Advertising release system and advertising release method capable of accurately quantizing and counting release effects

A technology of advertisement release and advertisement, which is applied in the field of mobile advertisement release system, can solve the problems such as the inability to count the effect of advertisement delivery, the inability to accurately quantify advertisements, etc., and achieve the effect of increasing the efficiency of advertisements

Inactive Publication Date: 2013-09-11
XIAMEN GAOZGAO INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The technical problem to be solved by the present invention is the defect that the existing advertising system cannot accurately quantify and deliver the advertisement when the advertisement is released, and the existing advertisement publishing system cannot accurately count the advertising dissemination effect according to the user browsing feedback information

Method used

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  • Advertising release system and advertising release method capable of accurately quantizing and counting release effects
  • Advertising release system and advertising release method capable of accurately quantizing and counting release effects

Examples

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Embodiment Construction

[0058] The present invention will be further described in conjunction with the accompanying drawings and specific embodiments.

[0059] As a specific example, such as figure 1 and figure 2 As shown, a kind of advertisement publishing system of the present invention is used for publishing advertisements to mobile communication terminals, including: said advertisement server 10, advertisement distribution system 20, mobile advertisement client 30, user division system 40, billing system 50 and The advertisement placement effect analysis system 60, the advertisement server 10, the advertisement distribution system 20, the mobile advertisement client 30, the user classification system 40, the billing system 50 and the advertisement placement effect analysis system 60 are set on separate servers.

[0060] Ad server 10 is used to store advertisement data and user data. When an advertiser needs to place an advertisement, the advertisement page to be placed is stored in the advertis...

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Abstract

The invention relates to digital advertising release technologies, and discloses a mobile advertising release system and an advertising release method. By the advertising release system and the advertising release method, advertisings can be accurately quantized and can be released, and advertising release communication effects can be accurately counted according to browsing feedback information of users. The system comprises an advertising server, an advertising release system body, a mobile advertising client, a user partitioning system and a billing system. The invention further provides the advertising release method implemented by the aid of the advertising release system. The advertising release system and the advertising release method have the advantages that the advertisings can be accurately quantized and released, the same advertising page is divided into a plurality of single advertising pages, the single advertising pages are differentiated by different advertising release serial numbers ID (identification), the users, who click and browse the single advertising pages, of the mobile advertising client are uniquely bound with the advertising release serial numbers ID of the single advertising pages, accordingly, the click rate and the browse rate of each single advertising page can be accurately tracked, and accurate important parameters for assessing the advertising release effects can be acquired.

Description

technical field [0001] The invention relates to a digital advertisement release technology, in particular to a mobile advertisement release system and method that accurately quantifies and releases advertisements, and at the same time accurately counts the advertisement delivery and dissemination effects according to user browsing feedback information. Background technique [0002] Advertisements are ubiquitous in today's society, and TV advertisements, Internet advertisements, etc. have brought huge profits. With the development of the Internet advertising industry, a variety of publishing methods have appeared in Internet advertising publishing, among which the main ones are Cost Per Click (Cost Per Click; Cost Per Thousand Click-Through, referred to as CPC) method and visit per thousand people. Cost (Cost Per Mille; Cost Per Thousand; Cost Per Impression, referred to as CPM) method. [0003] The main structure of the advertisement system adopting the CPC release method i...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
Inventor 蔡丽芬阙明登
Owner XIAMEN GAOZGAO INFORMATION TECH CO LTD
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