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Association method and apparatus for user identity identifications, and advertisement delivery method and apparatus

A user identification and user identification technology, which is applied in the advertising delivery method and device, and the related field of user identification, can solve the problems that advertisements cannot be accurately placed across terminals, and cannot be effectively associated and communicated with multiple terminals, so as to improve the advertising efficiency. The effect of delivery and efficient management

Active Publication Date: 2014-10-08
爱点击(北京)数据科技有限公司
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Problems solved by technology

[0003] However, the current programmatic advertising trading technology also faces the following problems: as the terminals for users to access online media are becoming more and more diversified, such as PCs (personal computers, personal computers), smart phones, tablet computers, smart home appliances, etc., if the same A user uses multiple terminals to access online media, and the advertiser cannot effectively associate and interoperate with the multiple terminals used by the same user. Therefore, various advertisements cannot achieve accurate cross-terminal delivery

Method used

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  • Association method and apparatus for user identity identifications, and advertisement delivery method and apparatus
  • Association method and apparatus for user identity identifications, and advertisement delivery method and apparatus
  • Association method and apparatus for user identity identifications, and advertisement delivery method and apparatus

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Embodiment Construction

[0023] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar modules or modules having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention. On the contrary, the embodiments of the present invention include all changes, modifications and equivalents coming within the spirit and scope of the appended claims.

[0024] In the description of the present invention, it should be understood that the terms "first", "second" and so on are used for descriptive purposes only, and cannot be interpreted as indicating or implying relative importance. In addition, in the description of the present invention, unless otherwise specified, "plurality" means two or more.

[0025] Any process or method...

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Abstract

The invention brings forward an association method and apparatus for user identity identifications, and an advertisement delivery method and apparatus. The association method comprises: receiving a first user identity identification sent by a first terminal; according to the first user identity identification, generating a two-dimensional code, and displaying the two-dimensional code in the first terminal; receiving a first user identity identification sent by a second terminal, and obtaining a second user identity identification of the second terminal, wherein the second user identity identification is obtained after the second terminal scans the two-dimensional code and triggers an access event; and establishing a corresponding relation between the first user identity identification and the second user identity identification which are sent by the second terminal. According to the association method provided by one embodiment of the invention, cross-terminal association of the user identity identifications is realized, by means of association relations, advertisement providers can realize unified distribution of marketing budgets and integrated analysis of advertisement effects.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a method and device for associating user identity marks, and an advertisement delivery method and device. Background technique [0002] With the rise and development of programmatic advertising trading technology (Programmatic Buying), at present, the sales form of purchasing advertisements "by location" in the Internet and mobile Internet is rapidly changing to the sales form of purchasing advertisements "by audience". Moreover, through technologies such as cloud computing and big data mining, various advertisements can reach target users precisely, and since the content of advertisements better matches the needs of target users, the effect of advertisements can be greatly improved. [0003] However, the current programmatic advertising trading technology also faces the following problems: as the terminals for users to access online media are becoming more and more ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 陈亮唐健
Owner 爱点击(北京)数据科技有限公司
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