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Precise interactive digital television advertisement putting system and method

A digital TV and advertising technology, applied in the field of interactive digital TV advertising precision delivery system, can solve problems affecting users' experience and evaluation of interactive digital TV, interactive digital TV advertising boredom, and inability to place advertisements, etc., to increase advertising effect, Achieve healthy development and save manpower

Active Publication Date: 2013-09-04
北京派瑞威行互联技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For ordinary users, the existing interactive digital TV advertisements cannot target advertisements according to the user's points of interest, which may reduce the effect of advertisements, or cause users to be bored with interactive digital TV advertisements, and affect users' interest in interactive digital TV itself. experience and evaluation

Method used

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  • Precise interactive digital television advertisement putting system and method
  • Precise interactive digital television advertisement putting system and method
  • Precise interactive digital television advertisement putting system and method

Examples

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no. 1 example

[0039] In the first embodiment of the present invention, an interactive digital TV advertisement precision delivery system includes a user data collection and analysis module 1, an advertisement content processing module 2 and an advertisement push module 3;

[0040] The user data collection and analysis module 1 includes:

[0041] The user event collection node 11 is located in each main interface of the client, and is used to record user behavior and generate user logs;

[0042] Specifically, the user event collection node 11 includes a plurality of triggers and timers set at different positions of the client, when the user enters or leaves each interface, triggers will be triggered, including power-on, main menu start, channel change, Volume adjustment, on-demand front, on-demand time shift, etc., the trigger sends the current interface information and the time information obtained through the timer to the cloud server.

[0043] User log database 12, located at the cloud s...

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Abstract

The invention discloses a precise interactive digital television advertisement putting system, which comprises a user data collection and analysis module, an advertisement content processing module and an advertisement pushing module. Meanwhile, the invention also discloses a precise interactive digital television advertisement putting method. The system is provided with the user data collection and analysis module, so that the operation condition of a user on an interactive digital television can be recorded, and the interest and the attention focus of the user are analyzed according to the use log of the user. Then, the advertisement of the corresponding content is selected to be purposefully put by using the advertisement pushing module according to the interest and the attention focus of the user, so that the advertisement effect is increased to the greatest extent, meanwhile, the bother of the advertisement content that the user is not interested to the user is reduced, and good development of interactive digital television advertisement putting is realized.

Description

technical field [0001] The present invention relates to the technical field of interactive digital TV advertisements, in particular to a system and method for precise placement of interactive digital TV advertisements. Background technique [0002] With the development of the radio and television advertising market and the country's relevant restrictions on program insertion advertisements, it is becoming more and more popular for operators to insert advertisements on various operation interfaces of interactive digital TV. The interactive digital TV advertising system on the market only achieves the basic functions of advertising space management and advertising delivery, and realizes the delivery of ordinary advertisements. [0003] The existing interactive digital TV advertising system lacks the mining of TV user behavior data, does not combine program sources and content to push advertisements to users, and the advertising resources are not efficiently utilized. For ordi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04N21/478
Inventor 廖添祥陈谊晖冯灿辉黄宏佳潘尚然
Owner 北京派瑞威行互联技术有限公司
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